Notice of Material Change to Privacy Policy
The following notice box to be used only temporarily for 30 days following a material change:
This Privacy Policy explains how MediaGo (“MediaGo” “we” “us” or “our”) collects, processes, uses, and discloses personal information in connection with our websites (the “Sites”) and the related content, products, services, and other functionality offered on or through the online services, including where you interact with MediaGo through mobile applications and/or websites that have integrated with MediaGo’s advertising platform either directly or via an advertising exchange. It does not address our privacy practices relating to MediaGo job applicants, employees and other personnel.
Table of Contents
3. Additional Uses of Personal Information
4. How We Disclose Your Information
7. Children’s Personal Information
8. Regional Privacy Disclosures
9. Contact Us
MediaGo is an advertising platform that enables advertisers to serve advertisements on third-party mobile applications and/or websites owned or operated by partners or to which a partner has the right to serve advertising (together with the “Sites”, the “Services”). We are an official vendor of Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework (TCF).
We collect personal information about individuals who visit our Sites. We also collect information on Customers’ and prospective Customers’ business representatives, who are advertising business partners, such as advertisers and publishers (“Customers”). Lastly, we collect personal information about individuals who visit Customer websites ("Users") in order to tailor and measure the effectiveness of the advertising displayed to you on Customers' websites and to advertise our Customers' products and services.
We collect personal information about individuals in a number of ways, including automatically when an individual interacts with our Sites or Services and directly from an individual. We also collect information about our Customers.
2.1 Personal Data We Collect about Users
Our Services enable Customers to tailor and measure the performance of the ads played or displayed to you on Customers' websites and apps and on other websites, apps, or services.
The ads you see online are tailored to your interests based on information collected about you, including information about your location, as well as information about your internet usage over time, such as the websites you visit, the products and pages you view and the links you click on (including links in ads played or displayed to you).
To tailor the online advertising we serve and measure its effectiveness, we collect the following personal information:
How you interact with the online advertising we show you, including the advertisement shown to you, whether you view or click on that advert, and whether you subsequently visit and make a purchase on a Customer website advertised to you. We use this information to measure the effectiveness of the online advertising we provide and inform the development of our online advertising strategy and to identify products and services you may be interested in, so that we can tailor the advertising shown to you online.
We may collect the following personal information from our Customers and their Authorized Users and Website Visitors:
All of the information collected automatically through these tools allows us to improve your customer experience. For example, we may use this information to enhance and personalize your user experience, to monitor and improve our Sites and Services, and to improve the effectiveness of our Services, offers, advertising, communications and customer service. We may also use this information the data collected through tracking technologies to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the site; (b) provide custom, personalized content and information, including personalized content and advertising; (c) identify you across multiple devices; (d) provide and monitor the effectiveness of our services; (e) monitor aggregate metrics such as total number of visitors, traffic, usage, and demographic patterns on our website; (f) diagnose or fix technology problems; and (g) otherwise to plan for and enhance our services.
For more information about these practices and your choices regarding these technologies, please see our Cookie Notice.
We and our third-party partners may also use cookies and tracking technologies for advertising purposes. For more information on our and third-party partners’ data collection and online advertising practices, please see the “Third-Party Data Collection and Online Advertising” section of our Cookie Notice.
2.3 Personal Information from Third Parties
We also obtain personal information about Customers, Users, or Website Visitors from third parties, which we often combine with personal information we collect either automatically or directly from you.
We may receive the same categories of personal information as described above from the following third parties:
3. Additional Uses of Personal Information
We may use the personal information we collect to:
4. How We Disclose Your Information
We may share your information in the following ways:
In connection with any of the above, we may share information with others in an aggregated or otherwise anonymized form that does not reasonably identify you.
We will usually store the personal information we collect about you for no longer than necessary to fulfil the purposes for which it was collected, and in accordance with our legitimate business interests and applicable law. However, if necessary, we may retain personal information for longer periods of time, until set retention periods and deadlines expire, for instance where we are required to do so in accordance with legal, tax and accounting requirements set by a legislature, regulator or other government authority.
To determine the appropriate duration of the retention of personal information, we consider the amount, nature and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of personal information and if we can attain our objectives by other means, as well as our legal, regulatory, tax, accounting and other applicable obligations.
Once retention of the personal information is no longer necessary for the purposes outlined above, we will either delete or deidentify the personal information or, if this is not possible (for example, because personal information has been stored in backup archives), then we will securely store the personal information and isolate it from further processing until deletion or deidentification is possible.
The Services operate on third party websites and may contain links to third party websites of our business partners, advertisers, social media sites, and our customers may post links to third party websites. If you follow a link to any of these websites, or browse on our customers’ websites, please note that these websites have their own privacy notices and policies and that we do not accept any responsibility or liability for their policies. Please check the individual policies before you submit any information to those websites.
7. Children’s Personal Information
Our Services are not directed to, and we do not intend to, or knowingly, collect or solicit personal information from children under the age of 13. If an individual is under the age of 13, they should not use our Services or otherwise provide us with any personal information either directly or by other means. If a child under the age of 13 has provided personal information to us, we encourage the child’s parent or guardian to contact us to request that we remove the personal information from our systems. If we learn that any personal information we collect has been provided by a child under the age of 13, we will promptly delete that personal information.
8. Regional Privacy Disclosures
We may choose or be required by law to provide different or additional information relating to the processing of personal information (as defined below) about residents of certain countries, regions or states. Please refer below for additional information that may be applicable to you:
If you have questions about the privacy aspects of our Services or your user information, please contact us at: mediago-privacy@baidu.com
10. Updates to This Privacy Policy
We reserve the right to modify this Privacy Policy from time to time. If we make any changes to this Privacy Policy, we will change the “Last Revision” date below and will post the updated Privacy Policy on this page. However, in case the modifications are significant, we will provide you with a more prominent notice.
This Privacy Policy was last revised on, and effective as of December 6, 2024.
1. SCOPE OF POLICY
For residents of the States of California, Colorado, Connecticut, Utah, and Virginia: these Additional U.S. State Privacy Disclosures (“U.S. Disclosures”) supplement the information contained in our Privacy Policy by providing additional information about our personal information processing practices relating to individual residents of these States.
For the purposes of these U.S. Disclosures, personal information does not include publicly available information or deidentified, aggregated or anonymized information that is maintained in a form that is not capable of being associated with or linked to you.
2. COLLECTION AND USE OF PERSONAL INFORMATION
We collect personal information from and about consumers for a variety of purposes. To learn more about the types of personal information we collect, the sources from which we collect or receive personal information, and the purposes for which we use this information, please refer to the “Information We Collect” and “How We Use Your Information” sections of our Privacy Policy.
In the last 12 months, we have collected the following categories of personal information:
From our Customers:
From users/web visitors:
We collect this information from a variety of sources, including: directly from you, from your employer or organization, from our customers and other users, from our business partners and affiliates, from your browser or device when you use our Services, or from third parties that you permit to share information with us. Please see the “Information We Collect” section of the Privacy Policy for more information about the sources of personal information we collect.
3. DISCLOSURE OF PERSONAL INFORMATION
As described in the “How We Disclose Your Information” section of our Privacy Policy, we disclose personal information to third parties for business purposes or we may sell or share your personal information to third parties, including for personalized advertising purposes, subject to your right to opt out of those sales or sharing.
The categories of third parties to whom we sell or disclose your personal information for a business purpose may include: (i) other brands and affiliates in our family of companies; (ii) our service providers and advisors; (iii) marketing and strategic partners; and (iv) our Customers.
In the previous 12 months, we have disclosed all of the categories of personal information we collect, explained in the “Collection and Use of Personal Information” section of these U.S. Disclosures, to third parties for a business purpose.
4. SALES OF PERSONAL INFORMATION AND SHARING FOR PERSONALIZED ADVERTISING
In the previous 12 months, we have sold or shared for personalized advertising purposes the following categories of personal information from users and website visitors to third parties, subject to your settings and preferences and your Right to Opt-Out:
The categories of third parties to whom we sell your personal information or share your personal information for purposes of personalized advertising include: analytics providers and third-party ad networks, social networks, and advertising partners.
In addition, please see the “Third-Party Data Collection and Online Advertising” section of our Cookie Notice to learn more about how third-party advertising networks, social media companies and other third-party businesses collect and disclose your personal information directly from your browser or device through cookies or tracking technologies when you visit or interact with our websites, use our apps or otherwise engage with us.
SENSITIVE INFORMATION
We collect the following personal information elements from Customers which may be classified as “sensitive” under certain privacy laws (“sensitive information”): account log-in in combination with any required security or access code, password or credentials allowing access to the account.
We use this sensitive information for the purposes set forth in our Privacy Policy. We do not use or disclose sensitive information for any purpose other than for what would reasonably be expected in connection with the Services, for detecting security incidents, fraud and other illegal actions, or for short term transient use. We do not sell sensitive information, and we do not process or otherwise share sensitive information for the purpose of personalized advertising.
DEIDENTIFIED INFORMATION
We may at times receive, or process personal information to create, deidentified data that can no longer reasonably be used to infer information about, or otherwise be linked to, a particular individual or household. Where we maintain deidentified data, we will maintain and use the data in deidentified form and not attempt to reidentify the data except as required or permitted by law.
5. YOUR PRIVACY CHOICES
In accordance with applicable privacy law, and depending upon the jurisdiction in which you reside, you may have some or all of the following rights in respect of your personal information:
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The Right to Access/Know |
You have the right to request any or all of the following information relating to your personal information we have collected and disclosed in the last 12 months, upon verification of your identity:
You may request this information no more than two times per year. |
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The Right to Request Deletion |
You have the right to request the deletion of personal information we have collected from you, subject to certain exceptions. |
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The Right to Correction |
You have the right to request that any inaccuracies in your personal information be corrected, taking into account the nature of the personal information and the purposes for processing the personal information. |
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The Right to Opt Out of Personal Information Sales or Sharing for Personalized Advertising Purposes |
You have the right to direct us not to sell or share personal information for certain personalized or cross-context behavioral advertising purposes. |
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Right to Control Over Automated Decision-Making/Profiling |
The right to direct us not to use automated decision-making or profiling for certain purposes. |
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Right to Appeal |
In the event that we decline to take action on a request exercising one of your rights set forth above, you have the right to appeal our decision.
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“Shine the Light” |
California residents that have an established business relationship with us have rights to know how their information is disclosed to third parties for their direct marketing purposes under California’s “Shine the Light” law (Civ. Code §1798.83). |
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Depending on your state of residency, you may also have the right to not receive retaliatory or discriminatory treatment in connection with a request to exercise the above rights. However, the exercise of the rights described above may result in a different price, rate or quality level of product or service where that difference is reasonably related to the impact the right has on our relationship or is otherwise permitted by law.
6. HOW TO EXERCISE YOUR PRIVACY RIGHTS
Please submit a request by:
Before processing your request, we will need to verify your identity and confirm you are a resident of a state that offers the requested right(s). In order to verify your identity, we will generally either require the successful authentication of your account, or the matching of sufficient information you provide us to the information we maintain about you in our systems. This process may require us to request additional personal information from you, including, but not limited to, your email address, , and/or date of last transaction on our Services.
In certain circumstances, we may decline a request to exercise the rights described above, particularly where we are unable to verify your identity or locate your information in our systems. If we are unable to comply with all or a portion of your request, we will explain the reasons for declining to comply with the request.
To Exercise Your Right to Opt-Out of Personal Information “Sales” or Sharing for Personalized Advertising Purposes
Unless you have exercised your Right to Opt Out, and as described in the Sales of Personal Information or Sharing for Personalized Advertising section of these U.S. Disclosures, we may disclose or “sell” your personal information to third parties for monetary or other valuable consideration, or “share” your personal information to third parties for cross-context behavioral advertising purposes. The third parties to whom we sell or share personal information may use such information for their own purposes in accordance with their own privacy policies.
The third parties to whom we sell or share personal information may use such information for their own purposes, in accordance with their own privacy statements, which may include reselling or sharing this information to additional third parties.
You do not need to create an account with us to exercise your Right to Opt Out. However, we may ask you to provide additional personal information so that we can properly identify you in our dataset and to track compliance with your opt out request. We will only use personal information provided in an opt out request to review and comply with the request. If you chose not to provide this information, we may only be able to process your request to the extent we are able to identify you in our data systems.
Authorized Agents
In certain circumstances, you are permitted to use an authorized agent to submit requests on your behalf through the designated methods set forth in these U.S. Disclosures where we can verify the authorized agent’s authority to act on your behalf.
We generally require the following for verification purposes:
For requests to opt-out of personal information “sales”, we require a signed permission demonstrating your authorized agent has been authorized by you to act on your behalf.
Depending on the evidence provided and your state of residency, we may still need to separately reach out to you to confirm the authorized agent has permission to act on your behalf and to verify your identity in connection with the request.
Appealing Privacy Rights Decisions
Depending on your state of residency, you may be able to appeal a decision we have made in connection with your privacy rights request. All appeal requests should be submitted by emailing us at mediago-privacy@baidu.com with the subject line, “Privacy Request Appeal.”
Minors Under 16
We do not sell the personal information of consumers we know to be less than 16 years of age, unless we receive affirmative authorization (the “Right to Opt In”) from either the minor who is between 13 and 16 years of age, or the parent or guardian of a minor less than 13 years of age. Please contact us at mediago-privacy@baidu.com to inform us if you, or your minor child, are under the age of 16.
If you wish to submit a privacy request on behalf of your minor child in accordance with applicable jurisdictional laws, you must provide sufficient information to allow us to reasonably verify your child is the person about whom we collected personal information and you are authorized to submit the request on your child’s behalf (i.e., you are the child’s legal guardian or authorized representative).
“Shine the Light”
If you have an established business relationship with us, you may have rights to know how your information is disclosed to third parties for their direct marketing purposes under California’s “Shine the Light” law (Civ. Code § 1798.83). To make such a request, please send an email to mediago-privacy@baidu.com.
1. Who Does this European Privacy Policy Apply To?
This European Privacy Policy contains additional information on how we collect, store, process, transfer, share user data that identifies or is associated with residents of the European Economic Area (“EEA”), Switzerland, and the United Kingdom (“UK”) (“personal data”) and information regarding our use of cookies and similar technologies. This European Privacy Policy applies solely to residents of the EEA, Switzerland, and the UK (“you”). Unless otherwise expressly stated, all terms in this section have the same meaning as defined in our Privacy Policy or as otherwise defined in the General Data Protection Regulation (“GDPR”).
2. Who Is Responsible For Your Personal Data?
Customers: We process most of the personal data we collect about Customers, such as contact and log-in information about individuals the Customer authorizes to access the Service on its behalf, as a processor on behalf of the relevant Customer. This means that the Customer determines and is responsible for how we use that personal data. We do, however, process some personal data relating to contact persons at our Customers as a controller. If you are a contact person at one of our Customers, Baidu (Hong Kong) Limited is the controller of the personal data we hold about you in connection with your use of the Services. This means that we determine and are responsible for how your personal data is used.
Visitors to our website: when you visit our website, Baidu (Hong Kong) Limited is the controller of the personal data we collect about you. This means that we determine and are responsible for how your personal data is used.
Users: If you are a User, Baidu (Hong Kong) Limited and the Customer are joint controllers of the personal data we collect about your interaction with Customer websites and the adverts we serve you through the Services. This means that we jointly determine and are responsible for how your personal data is used.
We and the Customer have allocated responsibility for complying with our obligations under applicable data protection law as follows:
3. Personal Data We Collect from our Customers When Customers Use the Services
We collect the following personal data about Customer contacts:
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How we use this personal data |
Lawful basis we rely on |
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We use this personal data to communicate with Customers, including sending service-related communications, and responding to queries or complaints by or about Customers about the Services. |
The processing is necessary for our legitimate interests, namely communicating with Customers and responding to Customer queries. |
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We use this information to send you marketing communications in accordance with your preferences. |
We will only use your personal data in this way to the extent you have given us your consent to do so. |
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How we use this personal data |
Lawful basis we rely on |
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We use this personal data to respond to queries or feedback by or about Customers about the Services. |
The processing is necessary for our legitimate interests, namely communicating with Customers, responding to Customer queries and administering our relationship with Customers. |
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We use this information to identify ways in which we can improve the Services, including identifying and fixing errors and developing new features and functionalities of the Services. |
The processing is necessary for our legitimate interests, namely informing our product maintenance and development strategy. |
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How we use this personal data |
Lawful basis we rely on |
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We use this information to comply with our obligations to send you notifications and marketing communications in accordance with your preferences. |
The processing is necessary for compliance with a legal obligation to which we are subject. |
4. Personal Data We Collect Automatically about Customer's Authorised Users of the Services and Website Visitors.
If you access the Services on behalf of a Customer, or visit our website, we also automatically collect the following personal data about how you access and use the Services or website, and information about the device you use to access the Services or website:
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How we use this personal data |
Lawful basis we rely on |
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We use this information to monitor and detect fraud or suspicious activity in relation to your account or use of the Services. |
The processing is necessary for our legitimate interests, namely, to protect our business and your account from fraud and other illegal activities. |
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We use this information to tailor how the Services are displayed to you (such as the language in which they are provided to you). |
We will only process your personal data in this way to the extent you give us your consent to do so. |
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We use this information to determine products and services that may be of interest to you for marketing purposes. |
We will only process your personal data in this way to the extent you give us your consent to do so. |
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How we use this personal data |
Lawful basis we rely on |
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We use this information to present the Services and the website to you on your device. |
The processing is necessary for our legitimate interests, namely, to present the Services and the website to the relevant user. |
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We use this information to monitor and detect fraud or suspicious activity in relation to your account or use of the Services. |
The processing is necessary for our legitimate interests, namely, to protect our business and your account from fraud and other illegal activities. |
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We may use this information to monitor and improve the Services, the website and business, resolve issues and to inform the development of new products and services. |
We will only process your personal data in this way to the extent you give us your consent to do so. |
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We use this information to determine products and services that may be of interest to you for marketing purposes and measure the effectiveness of our online marketing. |
We will only process your personal data in this way to the extent you give us your consent to do so. |
We use cookies and similar technologies to collect the above information about website visitors and Customer users of our Services. For more information about the cookies we use on our website and our Services, please see our Cookie Notice.
5. Personal Data We Collect about Users
Our Services enable Customers to tailor and measure the performance of the ads played or displayed to you on Customers' websites and apps and on other websites, apps, or services.
The ads you see online are tailored to your interests based on information collected about you, including information about your location and information about your internet usage over time, such as the websites you visit, the products and pages you view and the links you click on (including links in ads played or displayed to you).
To tailor the online advertising we serve and measure its effectiveness, we collect the following personal data:
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How we use this personal data |
Lawful basis we rely on |
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We use this information to identify you and your device to determine (based on the information described below) which ads would be relevant to you and your interests, and to measure the effectiveness of those ads. |
We will only process this personal data in this way to the extent you have given us your consent to do so. |
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How we use this personal data |
Lawful basis we rely on |
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We use this information to identify products and services you may be interested in, so that we can tailor the advertising shown to you online. |
We will only process this personal data in this way to the extent you have given us your consent to do so. |
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How we use this personal data |
Lawful basis we rely on |
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We use this information to determine which adverts to show you on the pages you are viewing. |
We will only process this personal data in this way to the extent you have given us your consent to do so. |
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How we use this personal data |
Lawful basis we rely on |
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We use this information to identify products and services you may be interested in, so that we can tailor the advertising shown to you online. |
We will only process this personal data in this way to the extent you have given us your consent to do so. |
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How we use this personal data |
Lawful basis we rely on |
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We use this information to measure the effectiveness of the online advertising we provide and inform the development of our online advertising strategy. |
We will only process this personal data in this way to the extent you have given us your consent to do so. |
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We use this information to identify products and services you may be interested in, so that we can tailor the advertising shown to you online. |
We will only process this personal data in this way to the extent you have given us your consent to do so. |
6. How We Collect Personal Data about Users
Typically, the information we collect about Users is collected through cookies or similar tracking technologies, placed on Customer websites or by our Customers on other websites. These cookies will only be placed on your device, or used to collect information from your device, with your consent.
You can withdraw your consent to the collection of your personal data through cookies and our use of this personal data at any time using the settings on the relevant website or your browser. If you withhold or withdraw your consent to advertising cookies, you will still get ads when you browse the internet, and those ads may still be relevant to your interests. However, this advertising may be based on the content of the site you visit rather than your recent browsing activity. As a result, you may still see advertising relevant to your interests even if you reject cookies on the websites you visit.
7. Recipients of Personal Data
We may share your personal data with the following:
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Recipients |
Why we share your personal data with these recipients |
How these recipients will use your personal data |
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Certain members of the Baidu group. We may share information with our affiliate, Baidu Japan, Inc. |
Your personal data may be shared with, or accessed by, our affiliates who perform certain services for the rest of the Baidu group (such as data hosting and marketing) or to coordinate our international strategy. |
These recipients will use your personal data as described in this European Privacy Policy. The lawful basis we rely on for sharing your personal data with these recipients is that it is necessary for our and our group companies' legitimate interests, namely coordinating intragroup services and group-wide strategy. |
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Customers and other online advertising partners including ad exchanges and demand side platforms (DSPs). |
We may share personal data with Customers and other parties involved in the delivery of online advertising in order to serve you advertising as you browse the internet. |
We will only share your personal data with these recipients to the extent you give us your consent to do so. |
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Service providers. This may include cloud services providers, consultants and other service providers that perform services on our behalf. |
We will share your personal data with companies that provide services to us, such as:
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These recipients will use your personal data as processors on our instructions. |
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Buyers of our business |
We may share personal data with other parties in connection with a transaction or potential transaction where we merge with another organization, file for bankruptcy, or sell some or all of our assets or stock. For instance, if we sell the Services to a third party, we will share the personal data we have collected through the Services with that buyer. |
These recipients will use your personal data to complete a transaction to buy all or the part of our business that includes the Services. The lawful basis we rely on for sharing personal data with these recipients is that it is necessary for our and the recipient's legitimate interests, namely completing a transaction to buy all or part of our business. |
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Law enforcement, regulators and other parties for legal reasons |
We may share your personal data with third parties as required by law or if we reasonably believe that such action is necessary to (i) comply with the law and the reasonable requests of law enforcement; (ii) detect and investigate illegal activities and breaches of agreements; and/or (iii) exercise or protect the rights, property, or personal safety of MediaGo, its users or others. |
These recipients will use your personal data in the performance of their regulatory or law enforcement role. The lawful basis we rely on for sharing personal data with these recipients is that the processing is either necessary to comply with a legal obligation to which we are subject, or is necessary for our legitimate interests, namely enforcing our rights or complying with requests from regulatory authorities. |
8. Marketing and Advertising to our Customers
From time to time we may contact our Customers with information about our products and services, including sending Customers marketing messages and asking for Customers’ feedback on our products and services.
9. Storing and Transferring Your Personal Data
In the event of such a transfer, we ensure that: (i) the personal data is transferred to countries recognized as offering an equivalent level of protection per GDPR Article 45; or (ii) the transfer is made pursuant to appropriate safeguards, such as the European Commission’s standard contractual clauses.
If you wish to enquire further about these safeguards used, please contact us using the details set out at the end of this European Privacy Policy.
10. Your Rights in Respect of Your Personal Data
In accordance with applicable privacy law, you have the following rights in respect of your personal data that we hold:
You also have the right to object to any processing based on our legitimate interests where there are grounds relating to your particular situation. There may be compelling reasons for continuing to process your personal data, and we will assess and inform you if that is the case. You can object to marketing activities for any reason.
If you wish to exercise one of these rights, please contact us using the contact details at the end of this European Privacy Policy.
You also have the right to lodge a complaint to your local data protection authority. Information about how to contact your local data protection authority is available here.
If you are in the UK, your local data protection authority is the Information Commissioner's Office, which can be contacted here.
Due to the confidential nature of data processing, we may ask you to provide proof of identity when exercising the above rights.
11. Our Policy Towards Children
The Services are not directed at persons under 18. We do not knowingly collect or solicit personal data from any persons under the age of 18. In the event that we learn that we have inadvertently collected personal data from a child under age 18, we will delete that information as quickly as possible. If you believe that we might have any information from a child under 16, please contact us using the details at the end of this European Privacy Policy.
12. Changes to This European Privacy Policy
We may update this European Privacy Policy from time to time and so you should review this page periodically. When we change this European Privacy Policy in a material way, we will update the “Effective Date” above. Changes to this European Privacy Policy are effective when they are posted on this page.
13. Contact Us
If you have any questions, comments and requests regarding this European Privacy Policy, please contact our Data Protection Officer at panjinfeng01@baidu.com.
Unless otherwise expressly stated, terms in this notice have the same meaning as defined in the Privacy Policy.
1. SCOPE OF NOTICE
This Cookie Notice supplements the information contained in the Privacy Policy and explains how we and our business partners and service providers use cookies and related technologies in the course of managing and providing our online services and our communications to you. It explains what these technologies are and why we use them, as well as your rights to control our use of them.
In some cases, we may use cookies and related technologies described in this Cookie Notice to collect personal information, or to collect information that becomes personal information if we combine it with other information. For more details about how we process your personal information, please review the Privacy Policy.
2. WHAT ARE COOKIES AND RELATED TECHNOLOGIES
As is common practice among websites, our Services use cookies, which are tiny files downloaded to your computer that allow us and our third-party partners to collect certain information about your interactions with our email communications, websites and other online services, and that improve your experience. We and our third-party partners and providers may also use other, related technologies to collect this information, such as web beacons, pixels, embedded scripts, location-identifying technologies and logging technologies (collectively, “cookies”).
3. WHAT WE COLLECT WHEN USING COOKIES
We and our third-party partners and providers may use cookies to automatically collect certain types of usage information when you visit or interact with our email communications and Services. For example, we may collect log data about your device and its software, such as your IP address, operating system, browser type, date/time of your visit, and other similar information. We may collect analytics data to help us measure usage and activity trends for our online services and better understand our user base. We also may collect location data, including general geographic location based on IP address or more precise location data when a user accesses our online services through a mobile device.
We use the following types of cookies:
4. HOW WE USE INFORMATION COLLECTED VIA COOKIES
We use cookies for a variety of reasons outlined below:
Please note that we link some of the personal information we collect through cookies with the other personal information that we collect about you and for the purposes described in our Privacy Policy.
5. THIRD-PARTY DATA COLLECTION AND ONLINE ADVERTISING
General. We participate in interest-based advertising and use third-party advertising companies to serve you personalized advertisements based on personal information and to measure the effectiveness of those ads. We permit our Customers, including third-party online advertising networks or exchanges (or other entities, such as demand-side or sell-side platforms or ad servers), measurement/attribution companies, ad fraud companies, social media companies, and other third-party services to collect information about your use of our online services so that they may display ads on our Services, on other websites or services you may use, and on other devices you may use. Typically, though not always, the information used for interest-based advertising is collected through tracking technologies, such as cookies, web beacons, embedded scripts, location-identifying technologies, and similar technologies, which recognize the device you are using and collect information, including clickstream information, browser type, time and date you visited websites, mobile ad ID or other digital identifier (e.g., cookie ID, click ID, other proprietary IDs such as open source “universal IDs” or other ID solutions), geolocation, and other information. We may share a common account identifier (such as user ID) with our Customers and other third-party advertising partners to help identify you across devices. We and our Customers and third-party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, analytics, market research, and measurement/attribution. We may also use services provided by third parties to serve personalized ads to you and others on such platforms. Please see the “Your Choices About Online Ads” section below to learn how you can opt out of interest-based advertising.
6. YOUR CHOICES ABOUT COOKIES
If you would prefer not to accept cookies, most browsers will allow you to change the setting of cookies by adjusting the settings on your browser to: (i) notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject cookies. Be aware that disabling cookies may negatively affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionalities and features of the Services.
Depending on your device and operating system, you may not be able to delete or block all cookies. In addition, if you want to reject cookies across all your browsers and devices, you will need to do so on each browser on each device you actively use. You may also set your email options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether you have accessed our email and performed certain functions with it.
7. YOUR CHOICES ABOUT ONLINE ADS
To learn more about interest-based advertising and how you may be able to opt-out of some of this advertising (to the extent the advertising partner or other entity participates in such industry opt-out pages), you may wish to visit the Digital Advertising Alliance’s (DAA) resources or the Network Advertising Initiative’s (NAI) online resources, at www.aboutads.info/choices or http://www.networkadvertising.org/choices/ and you can opt-out of receiving some interest-based advertisements on mobile apps by visiting http://www.aboutads.info/appchoices. You may also be able to opt-out of some — but not all — interest-based advertising served by mobile ad networks by visiting http://youradchoices.com/appchoices and downloading the mobile AppChoices app.
If you want to opt out of receiving online interest-based advertisements on mobile apps, please follow the instructions at http://www.aboutads.info/appchoices.
Please note that when you opt out of receiving interest-based advertisements, this does not mean you will no longer see advertisements from us or on our online services. It means that the online ads that you do see from these self-regulatory program participants should not be based on your interests. We are not responsible for the effectiveness of, or compliance with, any third-parties’ opt-out options or programs, or the accuracy of their statements regarding their programs. In addition, third parties may still use cookies to collect information about your use of our online services, including for analytics and fraud prevention as well as any other purpose permitted under those self-regulatory programs.
You are currently: Not Opted Out Opted Out
You are currently: Opted Out Opt In
8. UPDATES TO THIS COOKIE NOTICE
We will update this Cookie Notice from time to time. When we make changes to this Cookie Notice, we will change the “Effective Date” at the beginning of this notice. If we make material changes to this notice, we will notify you by prominently posting on our Services or through other appropriate communication channels. All changes shall be effective from the date of publication unless otherwise provided in the notification.
9. CONTACT US
If you have any questions or requests in connection with this Cookie Notice or other privacy-related matters, please contact us at mediago-privacy@baidu.com.
ANNEX – COOKIES
|
Cookie Name |
Type of cookie |
When is the cookie set? |
How long does the cookie stay on my device? |
Purpose of the cookie |
||||||||||||||||||||
|
Mediago uid |
Advertising |
Users view or click Mediago ads |
365 days |
Holds the anonymous user’s ID. Used for tracking user actions, such as clicks on the recommendations. |
||||||||||||||||||||
|
Partner uid |
Advertising |
Set by partner |
365 days |
Cookie syncing and/or digital advertising targeting partner |