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This Privacy Policy explains how MediaGo (“MediaGo” “we” “us” or “our”) collects, processes, uses, and discloses personal information in connection with our websites (the “Sites”) and the related content, products, services, and other functionality offered on or through the online services, including where you interact with MediaGo through mobile applications and/or websites that have integrated with MediaGo's advertising platform either directly or via an advertising exchange. It does not address our privacy practices relating to MediaGo job applicants, employees and other personnel.
MediaGo is an advertising platform that enables advertisers to serve advertisements on third-party mobile applications and/or websites owned or operated by partners or to which a partner has the right to serve advertising (together with the "Sites", the "Services"). We are an official vendor of Interactive Advertising Bureau (IAB) Europe's Transparency and Consent Framework (TCF).
We collect personal information about individuals who visit our Sites. We also collect information on Customers' and prospective Customers' business representatives, who are advertising business partners, such as advertisers and publishers ("Customers"). Lastly, we collect personal information about individuals who visit Customer websites ("Users") in order to tailor and measure the effectiveness of the advertising displayed to you on Customers' websites and to advertise our Customers' products and services.
We collect personal information about individuals in a number of ways, including automatically when an individual interacts with our Sites or Services and directly from an individual. We also collect information about our Customers.
2.1 Personal Data We Collect about Users
Our Services enable Customers to tailor and measure the performance of the ads played or displayed to you on Customers' websites and apps and on other websites, apps, or services.
The ads you see online are tailored to your interests based on information collected about you, including information about your location, as well as information about your internet usage over time, such as the websites you visit, the products and pages you view and the links you click on (including links in ads played or displayed to you).
To tailor the online advertising we serve and measure its effectiveness, we collect the following personal information:
- A unique identifier (e.g., cookie ID, session ID, customer ID) assigned to you by the Customer or by MediaGo. The purpose of these identifiers：serving advertisements (personalized or otherwise) and facilitating advertising measurement/attribution to better optimize or otherwise understand the effectiveness of ad campaigns.
- Your approximate location based on your IP address. We use this information to determine which advertisements to show you on the pages you are viewing.
- Information about your activity on Customer websites, including the pages you visit, the keywords you search for on the Customer website, how long you spend on a Customer website, the products you view and purchase on a Customer website, the prices of the products viewed or purchased, the category of products viewed or purchased, number of products purchased, currency of the transaction, and product and order ID. We use this information to identify products and services you may be interested in, so that we can tailor the advertising shown to you online.
- Information about the way you access and use our Services, for example, the site from which you came and the site to which you are going when you leave our Services, how frequently you access the Services, whether you access the Services from multiple devices, and other browsing behavior and actions you take on the Sites, so that we can tailor the advertising shown to you online.
- Information about your device, such as device type and model, unique device identifying numbers, operating system, screen size, browser type, and browser window size. We use this information to determine which adverts to show you on the pages you are viewing.
- Analytics information. We may collect analytics data or use third-party analytics tools such as Google Analytics to help us measure traffic and usage trends for the Services and to understand more about the demographics of our users. You can learn more about Google's practices at http://www.google.com/policies/privacy/partners and view its opt-out options at https://tools.google.com/dlpage/gaoptout.
How you interact with the online advertising we show you, including the advertisement shown to you, whether you view or click on that advert, and whether you subsequently visit and make a purchase on a Customer website advertised to you. We use this information to measure the effectiveness of the online advertising we provide and inform the development of our online advertising strategy and to identify products and services you may be interested in, so that we can tailor the advertising shown to you online.
We may collect the following personal information from our Customers and their Authorized Users and Website Visitors:
- Customer Contact Information, including name, email address, company name, job title, country/region, state/region and communication preferences. We also collect any information you provide in custom messages sent to us.
- Customer Account Information, including name, company name, job title, email address, login credentials, profile information, dashboard information, campaign information (including ad content, the platform used, and budget information), postal address, payment and purchase history information, payment card information, and any other information you provided to us. Please note we utilize a third-party provider to process payments on our behalf and do not accept payment directly through our Sites. As such, we do not retain any financial account information, such as credit card numbers. Rather, all such information is provided directly by you to our third-party processor. We do, however, receive information form the payment processors regarding your transaction such as order ID, payment amount, payment time, payment status (success/failure), and email address. The payment processor's use of your personal information is governed by their privacy policy.
- Inferences About Individuals' Interests, Preferences, and Other Behavioral Data, including hobbies, characteristics, and purchases.
- Automatically Collected Personal Information: If you access the Services on behalf of a Customer, or visit our website, we, and our third-party partners, automatically collect information you provide to us and information about how you access and use the Services when you visit our services or otherwise engage with us. We typically collect this information through technologies") a variety of tracking technologies, including (i) cookies or small data files that are stored on an individual's computer and (ii) other, related technologies, such as pixels and logging technologies (collectively, "tracking technologies") and we may use third-party partners or technologies, such as Google Analytics to collect this information. Information we collect automatically about you may be combined with other personal information we collect directly from you or receive from other sources.
- Information the computer, tablet, smartphone or other device you use, such as your IP address, browser type, operating system, date and time stamp, and a unique ID that allows us to uniquely identify your browser, mobile device, or your account and other such information. We may also work with third-party partners to employ technologies, including the application of statistical modeling tools, which may permit us to recognize and contact you across multiple devices.
- Information about the way you access and use our Services, for example, the site from which you came and the site to which you are going when you leave our services, how frequently you access the Services, whether you access the Services from multiple devices, and other browsing behavior and actions you take on the Sites.
- Information about how you use the Services, such as the pages you visit, the links you click, and other similar actions. We may also use third-party tools to collect information you provide to us or information about how you use the Services and may record your clicks and keystroke activity on the Services and other browsing, search or purchasing behavior. These tools may also record information you enter when you interact with our Services.
- Information about your location, such as general geographic location that we or our third-party providers may derive from your IP address.
- Analytics information. We may collect analytics data or use third-party analytics tools such as Google Analytics to help us measure traffic and usage trends for the services and to understand more about the demographics of our users. You can learn more about Google's practices at http://www.google.com/policies/privacy/partners and view its opt-out options at https://tools.google.com/dlpage/gaoptout.
All of the information collected automatically through these tools allows us to improve your customer experience. For example, we may use this information to enhance and personalize your user experience, to monitor and improve our Sites and Services, and to improve the effectiveness of our Services, offers, advertising, communications and customer service. We may also use this information the data collected through tracking technologies to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the site; (b) provide custom, personalized content and information, including personalized content and advertising; (c) identify you across multiple devices; (d) provide and monitor the effectiveness of our services; (e) monitor aggregate metrics such as total number of visitors, traffic, usage, and demographic patterns on our website; (f) diagnose or fix technology problems; and (g) otherwise to plan for and enhance our services.
For more information about these practices and your choices regarding these technologies, please see our Cookie Notice.
We and our third-party partners may also use cookies and tracking technologies for advertising purposes. For more information on our and third-party partners' data collection and online advertising practices, please see the "Third-Party Data Collection and Online Advertising" section of our Cookie Notice.
2.3 Personal Information from Third Parties
We also obtain personal information about Customers, Users, or Website Visitors from third parties, which we often combine with personal information we collect either automatically or directly from you.
We may receive the same categories of personal information as described above from the following third parties:
- Your Employer / Company: When an individual interacts with our Services as an employee or representative of their company, we may receive their information from their employer or other employees at their company.
- Our Customers/Ad Partners: We may receive your information from our Customers, ad partners, or other individuals who interact with our Services.
- Service Providers: Our service providers that perform services solely on our behalf, such as payment processors or survey and certain advertising/marketing providers, collect personal information and may share some or all of this information with us.
- Other Sources: We may also collect personal information about individuals that we do not otherwise have from, for example, publicly available sources, third-party data providers, brand partnerships, or through transactions such as mergers and acquisitions.
We may use the personal information we collect to:
- To fulfill your requests and provide our Services to you. This includes:
- Making ourServices, including our ad services and MediaGo products, available to you and our Customers and partners.
- Serving you with relevant and personalized advertisements and understanding the audiences who see the advertisements we serve.
- Auditing and reporting.
- Providing ad campaign analytics to our Customers.
- Cross-device targeting to link or resolve the same user across their various devices.
- Coordinating access to Customers' account.
- Responding to requests, suggestions, questions, and comments, and providing other types of user support.
- Fulfilling Customers' payments and transactions.
- Sending Customers service/transaction-related messages, such as changes to Customers' account.
- Communicating about, and administering your participation in, programs, contests, surveys, and other offers or promotions.
- For marketing and advertising purposes. We may send Customers communications about new features, updates, products, and special offers. We may also use Customer information to serve ads about our products or other products or services we (or our advertising partners, such as other third-party brands) think our Customers might find interesting. We may also use individual and aggregate information about our Customers to inform our marketing and advertising campaigns. For more information on your choices about marketing communications, see our Cookie Notice
- To personalize your experience on our Services and tailor content. We use personal information to tailor the content that we display on our Sites in order to provide users with a personalized experience.
- To communicate with our Customers. We use Customers' information to communicate with our Customers about Customers' account activities, to introduce our new products, to respond to Customers' inquiries, requests, or complaints, and to introduce our product updates. We may communicate with Customers by email.
- To monitor, improve, and develop our products and services. We use personal information to understand our website visitors, users, and Customers and to tailor or optimize our Services. For example, we may analyze statistics and trends to make our Services better, to develop the Services or new services and features, to display how many Customers use our dashboard, or to show which webpages on our Sites you have viewed. This information helps MediaGo analyze what features our users and Customers are interested in.
- To protect the security and integrity of our business, comply with legal requirements and obligations, or as otherwise permitted by law. We may use information to protect our company, our affiliates, our customers, and our Services. We may also use information in order to comply with laws, regulations, court orders, or other legal obligations or to assist in an investigation, protect and defend our rights and property, or the rights or safety of third parties, enforce our Terms of Use, this Privacy Policy, or agreements with third parties, detect and prevent fraud or for crime-prevention purposes, or for any other reason permitted by law. We may take part in or be involved with a corporate business transaction, such as a merger, acquisition, joint venture, or financing or sale of company assets and may use information in connection with or as an asset in such a corporate business transaction. Personal information may also be used in the event of insolvency, bankruptcy, or receivership.
- For any other purposes with your consent, at your direction, or where notice is provided: We may use your personal information for any other purposes with your consent, at your direction, or where notice is otherwise provided.
We may share your information in the following ways:
- Certain members of the Baidu group. We may share information with our affiliate, Baidu Japan, Inc, in connection with the provision of intragroup services and use of centralized IT infrastructure. This company will use your personal information in the same way as we can under this Privacy Policy.
- Service providers. This may include cloud services providers, consultants and other service providers that perform services on our behalf, in order to carry out their work for us, which may include identifying and serving personalized advertisements, content or service fulfilment, or providing analytics services.
- Future parties to the Baidu group. Other parties in connection with any MediaGo or Baidu company transaction, such as a merger, sale of all or a portion of company assets or shares, reorganization, financing, change of control or acquisition of all or a portion of our business by another company or third party or in the event of bankruptcy or related or similar proceedings.
- Customers/Online advertising partners. We may share information with our Customers and third-party online advertising partners, including ad exchanges and demand side platforms (DSPs), or permit these Customers and partners to collect information from you directly on or through our Services to facilitate online advertising.
- Third parties as required to. For example, to: (i) satisfy any applicable law, regulation, subpoena/court order, legal process or other government request, (ii) enforce our Terms of Use Agreement, including the investigation of potential violations thereof, (iii) investigate and defend ourselves against any third party claims or allegations, (iv) protect against harm to the rights, property or safety of MediaGo, its users or the public as required or permitted by law and (v) detect, prevent or otherwise address criminal (including fraud or stalking), security or technical issues.
- With your consent or at your direction. In addition to the sharing described in this Privacy Policy, we may share information about you with third parties whenever you consent to or direct such sharing.
In connection with any of the above, we may share information with others in an aggregated or otherwise anonymized form that does not reasonably identify you.
We will usually store the personal information we collect about you for no longer than necessary to fulfil the purposes for which it was collected, and in accordance with our legitimate business interests and applicable law. However, if necessary, we may retain personal information for longer periods of time, until set retention periods and deadlines expire, for instance where we are required to do so in accordance with legal, tax and accounting requirements set by a legislature, regulator or other government authority.
To determine the appropriate duration of the retention of personal information, we consider the amount, nature and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of personal information and if we can attain our objectives by other means, as well as our legal, regulatory, tax, accounting and other applicable obligations.
Once retention of the personal information is no longer necessary for the purposes outlined above, we will either delete or deidentify the personal information or, if this is not possible (for example, because personal information has been stored in backup archives), then we will securely store the personal information and isolate it from further processing until deletion or deidentification is possible.
The Services operate on third party websites and may contain links to third party websites of our business partners, advertisers, social media sites, and our customers may post links to third party websites. If you follow a link to any of these websites, or browse on our customers' websites, please note that these websites have their own privacy notices and policies and that we do not accept any responsibility or liability for their policies. Please check the individual policies before you submit any information to those websites.
Our Services are not directed to, and we do not intend to, or knowingly, collect or solicit personal information from children under the age of 13. If an individual is under the age of 13, they should not use our Services or otherwise provide us with any personal information either directly or by other means. If a child under the age of 13 has provided personal information to us, we encourage the child's parent or guardian to contact us to request that we remove the personal information from our systems. If we learn that any personal information we collect has been provided by a child under the age of 13, we will promptly delete that personal information.
We may choose or be required by law to provide different or additional information relating to the processing of personal information (as defined below) about residents of certain countries, regions or states. Please refer below for additional information that may be applicable to you:
- Notice to individuals located in the EEA, UK and Switzerland: If you are located in the European Economic Area ("EEA"), United Kingdom ("UK") or Switzerland, or otherwise engage with our European operations, please see the Additional European Economic Area, United Kingdom, and Switzerland Privacy Disclosures below for additional European-specific privacy information, including what constitutes your personal data, the lawful bases we rely on to process your personal data, how we use cookies when you access our Services from the EEA, UK or Switzerland, and your rights in respect of your personal data.
- Notice to residents of California, Colorado, Connecticut, Utah, and Virginia: Depending on your state of residency, you may be able to exercise additional rights granted by applicable law in relation to the personal information about you that we have collected (subject to certain limitations). For additional information concerning these rights, please review our Additional U.S. State Privacy Disclosures.
- Notice to Nevada consumers: If you are a resident of the State of Nevada, Chapter 603A of the Nevada Revised Statutes permits a Nevada resident to opt out of future sales of certain covered information that a website operator has collected or will collect about the resident. Please contact us at mediago-privacy@baidu.com to submit such a request.
If you have questions about the privacy aspects of our Services or your user information, please contact us at: mediago-privacy@baidu.com
We reserve the right to modify this Privacy Policy from time to time. If we make any changes to this Privacy Policy, we will change the "Last Revision" date below and will post the updated Privacy Policy on this page. However, in case the modifications are significant, we will provide you with a more prominent notice.
This Privacy Policy was last revised on, and effective as of December 6, 2024.
For residents of the States of California, Colorado, Connecticut, Utah, and Virginia: these Additional U.S. State Privacy Disclosures (“U.S. Disclosures”) supplement the information contained in our Privacy Policy by providing additional information about our personal information processing practices relating to individual residents of these States.
For the purposes of these U.S. Disclosures, personal information does not include publicly available information or deidentified, aggregated or anonymized information that is maintained in a form that is not capable of being associated with or linked to you.
We colle`ct personal information from and about consumers for a variety of purposes. To learn more about the types of personal information we collect, the sources from which we collect or receive personal information, and the purposes for which we use this information, please refer to the “Information We Collect” and “How We Use Your Information” sections of our Privacy Policy.
In the last 12 months, we have collected the following categories of personal information:
From our Customers:
- Identifiers, such as your username and email address;
- Customer Records, such as your log-in credentials;
- Commercial Information, such as products and services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies;
- Geolocation Data, such as your approximate location based upon your IP address;
- Professional/Employment Information, such as job title and company;
- Other Personal Information, including information you submit into the feedback form and any communications between you and MediaGo, as well as information we receive from social networking sites; and
- Inferences, such as information generated from your use of the Services reflecting predictions about your interests and preferences.
From users/web visitors:
- Internet/Network Information, such as device information, logs and analytics data;
- Geolocation Data, such as your approximate location based upon your IP address;
- Inferences, such as information generated from your use of the Services reflecting predictions about your interests and preferences.
We collect this information from a variety of sources, including: directly from you, from your employer or organization, from our customers and other users, from our business partners and affiliates, from your browser or device when you use our Services, or from third parties that you permit to share information with us. Please see the “Information We Collect” section of the Privacy Policy for more information about the sources of personal information we collect.
As described in the “How We Disclose Your Information” section of our Privacy Policy, we disclose personal information to third parties for business purposes or we may sell or share your personal information to third parties, including for personalized advertising purposes, subject to your right to opt out of those sales or sharing.
The categories of third parties to whom we sell or disclose your personal information for a business purpose may include: (i) other brands and affiliates in our family of companies; (ii) our service providers and advisors; (iii) marketing and strategic partners; and (iv) our Customers.
In the previous 12 months, we have disclosed all of the categories of personal information we collect, explained in the “Collection and Use of Personal Information” section of these U.S. Disclosures, to third parties for a business purpose.
In the previous 12 months, we have sold or shared for personalized advertising purposes the following categories of personal information from users and website visitors to third parties, subject to your settings and preferences and your Right to Opt-Out:
- Internet/Network Information, such as device information, logs and analytics data;
- Geolocation Data, such as your approximate location based upon your IP address;
The categories of third parties to whom we sell your personal information or share your personal information for purposes of personalized advertising include: analytics providers and third-party ad networks, social networks, and advertising partners.
In addition, please see the “Third-Party Data Collection and Online Advertising” section of our Cookie Notice to learn more about how third-party advertising networks, social media companies and other third-party businesses collect and disclose your personal information directly from your browser or device through cookies or tracking technologies when you visit or interact with our websites, use our apps or otherwise engage with us.
SENSITIVE INFORMATION
We collect the following personal information elements from Customers which may be classified as “sensitive” under certain privacy laws (“sensitive information”): account log-in in combination with any required security or access code, password or credentials allowing access to the account.
We use this sensitive information for the purposes set forth in our Privacy Policy. We do not use or disclose sensitive information for any purpose other than for what would reasonably be expected in connection with the Services, for detecting security incidents, fraud and other illegal actions, or for short term transient use. We do not sell sensitive information, and we do not process or otherwise share sensitive information for the purpose of personalized advertising.
DEIDENTIFIED INFORMATION
We may at times receive, or process personal information to create, deidentified data that can no longer reasonably be used to infer information about, or otherwise be linked to, a particular individual or household. Where we maintain deidentified data, we will maintain and use the data in deidentified form and not attempt to reidentify the data except as required or permitted by law.
In accordance with applicable privacy law, and depending upon the jurisdiction in which you reside, you may have some or all of the following rights in respect of your personal information:
The Right to Access/Know | You have the right to request any or all of the following information relating to your personal information we have collected and disclosed in the last 12 months, upon verification of your identity:
You may request this information no more than two times per year. | |
The Right to Request Deletion | You have the right to request the deletion of personal information we have collected from you, subject to certain exceptions. | |
The Right to Correction | You have the right to request that any inaccuracies in your personal information be corrected, taking into account the nature of the personal information and the purposes for processing the personal information. | |
The Right to Opt Out of Personal Information Sales or Sharing for Personalized Advertising Purposes | You have the right to direct us not to sell or share personal information for certain personalized or cross-context behavioral advertising purposes. | |
Right to Control Over Automated Decision-Making/Profiling | The right to direct us not to use automated decision-making or profiling for certain purposes. | |
Right to Appeal | In the event that we decline to take action on a request exercising one of your rights set forth above, you have the right to appeal our decision.
| |
“Shine the Light” | California residents that have an established business relationship with us have rights to know how their information is disclosed to third parties for their direct marketing purposes under California’s “Shine the Light” law (Civ. Code §1798.83). | |
Depending on your state of residency, you may also have the right to not receive retaliatory or discriminatory treatment in connection with a request to exercise the above rights. However, the exercise of the rights described above may result in a different price, rate or quality level of product or service where that difference is reasonably related to the impact the right has on our relationship or is otherwise permitted by law.
Please submit a request by:
- Emailing us at mediago-privacy@baidu.com with the subject line, “Consumer Rights Request.”
- Completing our Individual Rights Form; or
- Calling +86 755 21288859.
Before processing your request, we will need to verify your identity and confirm you are a resident of a state that offers the requested right(s). In order to verify your identity, we will generally either require the successful authentication of your account, or the matching of sufficient information you provide us to the information we maintain about you in our systems. This process may require us to request additional personal information from you, including, but not limited to, your email address, , and/or date of last transaction on our Services.
In certain circumstances, we may decline a request to exercise the rights described above, particularly where we are unable to verify your identity or locate your information in our systems. If we are unable to comply with all or a portion of your request, we will explain the reasons for declining to comply with the request.
To Exercise Your Right to Opt-Out of Personal Information “Sales” or Sharing for Personalized Advertising Purposes
Unless you have exercised your Right to Opt Out, and as described in the Sales of Personal Information or Sharing for Personalized Advertising section of these U.S. Disclosures, we may disclose or “sell” your personal information to third parties for monetary or other valuable consideration, or “share” your personal information to third parties for cross-context behavioral advertising purposes. The third parties to whom we sell or share personal information may use such information for their own purposes in accordance with their own privacy policies.
The third parties to whom we sell or share personal information may use such information for their own purposes, in accordance with their own privacy statements, which may include reselling or sharing this information to additional third parties.
You do not need to create an account with us to exercise your Right to Opt Out. However, we may ask you to provide additional personal information so that we can properly identify you in our dataset and to track compliance with your opt out request. We will only use personal information provided in an opt out request to review and comply with the request. If you chose not to provide this information, we may only be able to process your request to the extent we are able to identify you in our data systems.
- For Cookie-Based Sales & Personalized Advertising Opt-Outs: To exercise your right to opt-out as it relates to the use of cookies and other tracking technologies for analytics and personalized ads, click the “Do Not Sell or Share My Personal Information” button in the footer of our website. To learn more about your choices as it relates to cookies and other tracking technologies used for analytics and personalized ads, please see the “Your Choices About Online Ads” section of our Cookie Notice.
- For Non-Cookie-Based Opt-Outs: You may submit a request by calling +86 755 21288859 or by filling out our online form available here: Do Not Sell My Personal Information.
Authorized Agents
In certain circumstances, you are permitted to use an authorized agent to submit requests on your behalf through the designated methods set forth in these U.S. Disclosures where we can verify the authorized agent’s authority to act on your behalf.
We generally require the following for verification purposes:
- a valid power of attorney; or
- sufficient evidence to show that you have:
- provided the authorized agent signed permission to act on your behalf; and
- verified your own identity directly with us pursuant to the instructions set forth in these U.S. Disclosures; or directly confirmed with us that you provided the authorized agent permission to submit the request on your behalf.
For requests to opt-out of personal information “sales”, we require a signed permission demonstrating your authorized agent has been authorized by you to act on your behalf.
Depending on the evidence provided and your state of residency, we may still need to separately reach out to you to confirm the authorized agent has permission to act on your behalf and to verify your identity in connection with the request.
Appealing Privacy Rights Decisions
Depending on your state of residency, you may be able to appeal a decision we have made in connection with your privacy rights request. All appeal requests should be submitted by emailing us at mediago-privacy@baidu.com with the subject line, “Privacy Request Appeal.”
Minors Under 16
We do not sell the personal information of consumers we know to be less than 16 years of age, unless we receive affirmative authorization (the “Right to Opt In”) from either the minor who is between 13 and 16 years of age, or the parent or guardian of a minor less than 13 years of age. Please contact us at mediago-privacy@baidu.com to inform us if you, or your minor child, are under the age of 16.
If you wish to submit a privacy request on behalf of your minor child in accordance with applicable jurisdictional laws, you must provide sufficient information to allow us to reasonably verify your child is the person about whom we collected personal information and you are authorized to submit the request on your child’s behalf (i.e., you are the child’s legal guardian or authorized representative).
“Shine the Light”
If you have an established business relationship with us, you may have rights to know how your information is disclosed to third parties for their direct marketing purposes under California’s “Shine the Light” law (Civ. Code § 1798.83). To make such a request, please send an email to mediago-privacy@baidu.com.
Effective Date: December 6, 2024.
This European Privacy Policy contains additional information on how we collect, store, process, transfer, share user data that identifies or is associated with residents of the European Economic Area (“EEA”), Switzerland, and the United Kingdom (“UK”) (“personal data”) and information regarding our use of cookies and similar technologies. This European Privacy Policy applies solely to residents of the EEA, Switzerland, and the UK (“you”). Unless otherwise expressly stated, all terms in this section have the same meaning as defined in our Privacy Policy or as otherwise defined in the General Data Protection Regulation (“GDPR”).
Customers: We process most of the personal data we collect about Customers, such as contact and log-in information about individuals the Customer authorizes to access the Service on its behalf, as a processor on behalf of the relevant Customer. This means that the Customer determines and is responsible for how we use that personal data. We do, however, process some personal data relating to contact persons at our Customers as a controller. If you are a contact person at one of our Customers, Baidu (Hong Kong) Limited is the controller of the personal data we hold about you in connection with your use of the Services. This means that we determine and are responsible for how your personal data is used.
Visitors to our website: when you visit our website, Baidu (Hong Kong) Limited is the controller of the personal data we collect about you. This means that we determine and are responsible for how your personal data is used.
Users: If you are a User, Baidu (Hong Kong) Limited and the Customer are joint controllers of the personal data we collect about your interaction with Customer websites and the adverts we serve you through the Services. This means that we jointly determine and are responsible for how your personal data is used.
We and the Customer have allocated responsibility for complying with our obligations under applicable data protection law as follows:
- Information about how we use your personal data: Customers are required to ensure that the information contained in this European Privacy Policy is provided to you before they allow us to collect personal data about you.
- Your rights: the Customer will serve as the primary contact for obtaining your consent to our processing of your personal data, and for your exercise of your right to withdraw that consent. You can usually do this by adjusting your cookie settings on the Customer's website or on the website that shares data collected through cookies with our Customers, or updating your browser settings. You can also withdraw your consent and exercise any other rights as set out in the "Your Rights" section below.
- Security: we and the Customer maintain our own safeguards to ensure that the personal data we process as joint controllers is kept secure.
- Transfers: we and the Customer have implemented our own safeguards for the transfers of your personal data we undertake, including transfers outside of the jurisdiction you are in.
We collect the following personal data about Customer contacts:
- Contact information, such as name and email address.
- Inquiry and testimonial information, such as the questions you submit to us about our Services or your feedback in relation to our Services.
- Your preferences, such as preferences set for notifications and marketing communications.
How we use this personal data | Lawful basis we rely on | ||||||
We use this personal data to communicate with Customers, including sending service-related communications, and responding to queries or complaints by or about Customers about the Services. | The processing is necessary for our legitimate interests, namely communicating with Customers and responding to Customer queries. | ||||||
We use this information to send you marketing communications in accordance with your preferences. | We will only use your personal data in this way to the extent you have given us your consent to do so. |
How we use this personal data | Lawful basis we rely on | ||||||
We use this personal data to respond to queries or feedback by or about Customers about the Services. | The processing is necessary for our legitimate interests, namely communicating with Customers, responding to Customer queries and administering our relationship with Customers. | ||||||
We use this information to identify ways in which we can improve the Services, including identifying and fixing errors and developing new features and functionalities of the Services. | The processing is necessary for our legitimate interests, namely informing our product maintenance and development strategy. |
How we use this personal data | Lawful basis we rely on | ||||||
We use this information to comply with our obligations to send you notifications and marketing communications in accordance with your preferences. | The processing is necessary for compliance with a legal obligation to which we are subject. |
If you access the Services on behalf of a Customer, or visit our website, we also automatically collect the following personal data about how you access and use the Services or website, and information about the device you use to access the Services or website:
- Your approximate location. We do not collect your exact location, but your device's IP address may help us determine your approximate location.
- Information about how you access, interact with and use the Services or website, and the device you use to do so. For example, how frequently you access or interact with the Services or the website, the time you access or interact with the Services or the website, and how long you use them for, the site from which you came and the site to which you are going when you leave our Services or the website, the pages you visit, the links you click, whether you access the Services or the website from multiple devices, and other actions you take on the Services or website. We also collect information about the tablet, smartphone or other electronic device you use to connect to the Services or website. This information can include details about the type of device, unique device identifying numbers, operating systems, browsers and applications connected to the Services or website through the device, your mobile network and your IP address.
How we use this personal data | Lawful basis we rely on | ||||||
We use this information to monitor and detect fraud or suspicious activity in relation to your account or use of the Services. | The processing is necessary for our legitimate interests, namely, to protect our business and your account from fraud and other illegal activities. | ||||||
We use this information to tailor how the Services are displayed to you (such as the language in which they are provided to you). | We will only process your personal data in this way to the extent you give us your consent to do so. | ||||||
We use this information to determine products and services that may be of interest to you for marketing purposes. | We will only process your personal data in this way to the extent you give us your consent to do so. |
How we use this personal data | Lawful basis we rely on | ||||||
We use this information to present the Services and the website to you on your device. | The processing is necessary for our legitimate interests, namely, to present the Services and the website to the relevant user. | ||||||
We use this information to monitor and detect fraud or suspicious activity in relation to your account or use of the Services. | The processing is necessary for our legitimate interests, namely, to protect our business and your account from fraud and other illegal activities. | ||||||
We may use this information to monitor and improve the Services, the website and business, resolve issues and to inform the development of new products and services. | We will only process your personal data in this way to the extent you give us your consent to do so. | ||||||
We use this information to determine products and services that may be of interest to you for marketing purposes and measure the effectiveness of our online marketing. | We will only process your personal data in this way to the extent you give us your consent to do so. |
We use cookies and similar technologies to collect the above information about website visitors and Customer users of our Services. For more information about the cookies we use on our website and our Services, please see our Cookie Notice.
Our Services enable Customers to tailor and measure the performance of the ads played or displayed to you on Customers' websites and apps and on other websites, apps, or services.
The ads you see online are tailored to your interests based on information collected about you, including information about your location and information about your internet usage over time, such as the websites you visit, the products and pages you view and the links you click on (including links in ads played or displayed to you).
To tailor the online advertising we serve and measure its effectiveness, we collect the following personal data:
- A unique identifier assigned to you by the Customer.
- Your approximate location based on your IP address, and information about your activity on Customer websites, including the pages you visit, the keywords you search for on the Customer website, how long you spend on a Customer website, the products you view and purchase on a Customer website, the prices of the products viewed or purchased, number of products purchased, currency of the transaction.
- Information about your device, such as device type and model, unique device identifying numbers, operating system, screen size, browser type, browser window size.
- Other websites that you visit and how interact with them.We collect information about your visits to and activity on websites that display our ads or that otherwise partner and share data with us, such as information about any products you browse, add to your basket and purchase on those websites.
- How you interact with the online advertising we show you, including the advert shown to you, whether you view or click on that advert, and whether you subsequently visit and make a purchase on a Customer website advertised to you.
How we use this personal data | Lawful basis we rely on | ||||||
We use this information to identify you and your device to determine (based on the information described below) which ads would be relevant to you and your interests, and to measure the effectiveness of those ads. | We will only process this personal data in this way to the extent you have given us your consent to do so. |
How we use this personal data | Lawful basis we rely on | ||||||
We use this information to identify products and services you may be interested in, so that we can tailor the advertising shown to you online. | We will only process this personal data in this way to the extent you have given us your consent to do so. |
How we use this personal data | Lawful basis we rely on | ||||||
We use this information to determine which adverts to show you on the pages you are viewing. | We will only process this personal data in this way to the extent you have given us your consent to do so. |
How we use this personal data | Lawful basis we rely on | ||||||
We use this information to identify products and services you may be interested in, so that we can tailor the advertising shown to you online. | We will only process this personal data in this way to the extent you have given us your consent to do so. |
How we use this personal data | Lawful basis we rely on | ||||||
We use this information to measure the effectiveness of the online advertising we provide and inform the development of our online advertising strategy. | We will only process this personal data in this way to the extent you have given us your consent to do so. | ||||||
We use this information to identify products and services you may be interested in, so that we can tailor the advertising shown to you online. | We will only process this personal data in this way to the extent you have given us your consent to do so. |
Typically, the information we collect about Users is collected through cookies or similar tracking technologies, placed on Customer websites or by our Customers on other websites. These cookies will only be placed on your device, or used to collect information from your device, with your consent.
You can withdraw your consent to the collection of your personal data through cookies and our use of this personal data at any time using the settings on the relevant website or your browser. If you withhold or withdraw your consent to advertising cookies, you will still get ads when you browse the internet, and those ads may still be relevant to your interests. However, this advertising may be based on the content of the site you visit rather than your recent browsing activity. As a result, you may still see advertising relevant to your interests even if you reject cookies on the websites you visit.
We may share your personal data with the following:
Recipients | Why we share your personal data with these recipients | How these recipients will use your personal data | |
Certain members of the Baidu group. We may share information with our affiliate, Baidu Japan, Inc. | Your personal data may be shared with, or accessed by, our affiliates who perform certain services for the rest of the Baidu group (such as data hosting and marketing) or to coordinate our international strategy. | These recipients will use your personal data as described in this European Privacy Policy. The lawful basis we rely on for sharing your personal data with these recipients is that it is necessary for our and our group companies' legitimate interests, namely coordinating intragroup services and group-wide strategy. | |
Customers and other online advertising partners including ad exchanges and demand side platforms (DSPs). | We may share personal data with Customers and other parties involved in the delivery of online advertising in order to serve you advertising as you browse the internet. | We will only share your personal data with these recipients to the extent you give us your consent to do so. | |
Service providers. This may include cloud services providers, consultants and other service providers that perform services on our behalf. | We will share your personal data with companies that provide services to us, such as:
| These recipients will use your personal data as processors on our instructions. | |
Buyers of our business | We may share personal data with other parties in connection with a transaction or potential transaction where we merge with another organization, file for bankruptcy, or sell some or all of our assets or stock. For instance, if we sell the Services to a third party, we will share the personal data we have collected through the Services with that buyer. | These recipients will use your personal data to complete a transaction to buy all or the part of our business that includes the Services. The lawful basis we rely on for sharing personal data with these recipients is that it is necessary for our and the recipient's legitimate interests, namely completing a transaction to buy all or part of our business. | |
Law enforcement, regulators and other parties for legal reasons | We may share your personal data with third parties as required by law or if we reasonably believe that such action is necessary to (i) comply with the law and the reasonable requests of law enforcement; (ii) detect and investigate illegal activities and breaches of agreements; and/or (iii) exercise or protect the rights, property, or personal safety of MediaGo, its users or others. | These recipients will use your personal data in the performance of their regulatory or law enforcement role. The lawful basis we rely on for sharing personal data with these recipients is that the processing is either necessary to comply with a legal obligation to which we are subject, or is necessary for our legitimate interests, namely enforcing our rights or complying with requests from regulatory authorities. | |
From time to time we may contact our Customers with information about our products and services, including sending Customers marketing messages and asking for Customers’ feedback on our products and services.
- For some marketing messages, we may use personal data we collect about you to help us determine the most relevant marketing information to share with you.
- We will only send you marketing messages if you have given us your consent to do so. You can withdraw your consent at a later date by clicking on the “unsubscribe” link at the bottom of our marketing emails or by updating your preferences via your account settings.
- Security. We implement appropriate technical and organizational measures to protect your personal data against accidental or unlawful destruction, loss, change or damage, including encryption of data in transit and at rest and implementation of access controls to prevent unauthorized access to our systems. We will never send you unsolicited emails or contact you by phone requesting your account ID, password, credit or debit card information or national identification numbers.
- International Transfers of Your Personal Data. The personal data we collect may be transferred to and stored in countries outside of the jurisdiction you are in where we and our third-party service providers have operations. If you are accessing our Services from the EEA, your personal data will be processed outside of the EEA.
In the event of such a transfer, we ensure that: (i) the personal data is transferred to countries recognized as offering an equivalent level of protection per GDPR Article 45; or (ii) the transfer is made pursuant to appropriate safeguards, such as the European Commission’s standard contractual clauses.
If you wish to enquire further about these safeguards used, please contact us using the details set out at the end of this European Privacy Policy.
In accordance with applicable privacy law, you have the following rights in respect of your personal data that we hold:
- Right of access . You have the right to obtain:
- confirmation of whether, and where, we are processing your personal data;
- information about the categories of personal data we are processing, the purposes for which we process your personal data and information as to how we determine applicable retention periods;
- information about the categories of recipients with whom we may share your personal data; and
- a copy of the personal data we hold about you.
- Right of portability . You have the right, in certain circumstances, to receive a copy of the personal data you have provided to us in a structured, commonly used, machine-readable format that supports re-use, or to request the transfer of your personal data to another person.
- Right to rectification . You have the right to obtain rectification of any inaccurate or incomplete personal data we hold about you without undue delay.
- Right to erasure . You have the right, in some circumstances, to require us to erase your personal data without undue delay if the continued processing of that personal data is not justified.
- Right to restriction . You have the right, in some circumstances, to require us to limit the purposes for which we process your personal data if the continued processing of the personal data in this way is not justified, such as where the accuracy of the personal data is contested by you.
- Right to withdraw consent . If you have provided consent for the processing of your personal data, you have the right to withdraw your consent. If you withdraw your consent, this will not affect the lawfulness of our use of your personal data before your withdrawal.
- Right of not being subject to automated decision-making, including profiling, where the decision would have a legal effect on you or produce a similar significant effect. You can exercise this right by contact us at mediago-privacy@baidu.com.
You also have the right to object to any processing based on our legitimate interests where there are grounds relating to your particular situation. There may be compelling reasons for continuing to process your personal data, and we will assess and inform you if that is the case. You can object to marketing activities for any reason.
If you wish to exercise one of these rights, please contact us using the contact details at the end of this European Privacy Policy.
You also have the right to lodge a complaint to your local data protection authority. Information about how to contact your local data protection authority is available here.
If you are in the UK, your local data protection authority is the Information Commissioner's Office, which can be contacted here.
Due to the confidential nature of data processing, we may ask you to provide proof of identity when exercising the above rights.
The Services are not directed at persons under 18. We do not knowingly collect or solicit personal data from any persons under the age of 18. In the event that we learn that we have inadvertently collected personal data from a child under age 18, we will delete that information as quickly as possible. If you believe that we might have any information from a child under 16, please contact us using the details at the end of this European Privacy Policy.
We may update this European Privacy Policy from time to time and so you should review this page periodically. When we change this European Privacy Policy in a material way, we will update the “Effective Date” above. Changes to this European Privacy Policy are effective when they are posted on this page.
If you have any questions, comments and requests regarding this European Privacy Policy, please contact our Data Protection Officer at panjinfeng01@baidu.com.
Effective Date: December 6, 2024.
Unless otherwise expressly stated, terms in this notice have the same meaning as defined in the Privacy Policy.
Please choose opt in/out. For details, please see Chapter 7.Your Choices About Online Ads.
This Cookie Notice supplements the information contained in the Privacy Policy and explains how we and our business partners and service providers use cookies and related technologies in the course of managing and providing our online services and our communications to you. It explains what these technologies are and why we use them, as well as your rights to control our use of them.
In some cases, we may use cookies and related technologies described in this Cookie Notice to collect personal information, or to collect information that becomes personal information if we combine it with other information. For more details about how we process your personal information, please review the Privacy Policy.
As is common practice among websites, our Services use cookies, which are tiny files downloaded to your computer that allow us and our third-party partners to collect certain information about your interactions with our email communications, websites and other online services, and that improve your experience. We and our third-party partners and providers may also use other, related technologies to collect this information, such as web beacons, pixels, embedded scripts, location-identifying technologies and logging technologies (collectively, “cookies”).
We and our third-party partners and providers may use cookies to automatically collect certain types of usage information when you visit or interact with our email communications and Services. For example, we may collect log data about your device and its software, such as your IP address, operating system, browser type, date/time of your visit, and other similar information. We may collect analytics data to help us measure usage and activity trends for our online services and better understand our user base. We also may collect location data, including general geographic location based on IP address or more precise location data when a user accesses our online services through a mobile device.
We use the following types of cookies:
- (a)Strictly necessary cookies. These cookies enable core functionality such as security, network management and accessibility. You may disable these by changing your browser settings, but this may affect how the Services function. The legal basis for our use of strictly necessary cookies is our legitimate interests, namely being able to provide and maintain our Services. Please see Annex for more information.
- (b)Functionality cookies. These enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in. The legal basis for our use of functionality cookies is our legitimate interests, namely being able to provide and maintain our Services. If you are located in the European Economic Area (“EEA”), the United Kingdom (“UK”) or Switzerland and accessing our Services, you have been asked to consent to the use of these cookies. Please see Annex for more information.
- (c)Analytical/performance cookies. These cookies allow us to recognize and count the number of visitors to our Services, and to see how visitors move around our Services when they are using them. This helps us to improve the way our Services work, for example, by ensuring that users are finding what they are looking for easily. If you are located in the EEA, UK or Switzerland and accessing our Services, you have been asked to consent to the use of these cookies; you are free to deny your consent. Please see Annex for more information.
- (d)Targeting cookies. These cookies record your visit to our Services, the pages you have visited and the links you have followed. They are used to track visitors across our Services. If you are accessing our Services with a European IP address, you have been asked to consent to the use of these cookies; you are free to deny your consent. Please see Annex below for more information.
- (e)Advertising cookies. These cookies are used to serve relevant ads on our site, on other websites or mobile apps, or on other devices you may use, or to personalize content and perform other advertising-related services such as reporting, attribution, analytics and market research. If you are accessing our Services with a European IP address, you have been asked to consent to the use of these cookies; you are free to deny your consent. Please see “Your Choices About Online Ads” and Annex below for more information.
We use cookies for a variety of reasons outlined below:
- If you create an account with us, then we will use cookies for the management of the signup process and general administration. These cookies will usually be deleted when you log out; however, in some cases, they may remain afterwards to remember your site preferences when logged out.
- We use cookies when you are logged in so that we can remember this fact. This prevents you from having to log in every single time you visit a new page. These cookies are typically removed or cleared when you log out to ensure that you can only access restricted features and areas when logged in.
- The Services offer newsletter or email subscription services and cookies may be used to remember if you are already registered and whether to show certain notifications which might only be valid to subscribed/unsubscribed users.
- The Services offer e-commerce or payment facilities, and some cookies are essential to ensure that your order is remembered between pages so that we can process it properly.
- When you submit data through a form, such as those found on contact pages or comment forms, cookies may be set to remember your user details for future correspondence.
- In order to provide you with a great experience on the Services, we provide the functionality to set your preferences for how the Services run when you use it. In order to remember your preferences, we need to set cookies so that this information can be called whenever you interact with a website page.
- We use cookies to provide and monitor the effectiveness of our Services, monitor online usage and activities of our Services, and facilitate the purposes identified in the “How We Use Your Information” section of our Privacy Policy.
- We may also use the information we collect through cookies to understand your browsing activities, including across unaffiliated third-party sites, so that we can deliver information about products and services that may be of interest to you.
Please note that we link some of the personal information we collect through cookies with the other personal information that we collect about you and for the purposes described in our Privacy Policy.
General. We participate in interest-based advertising and use third-party advertising companies to serve you personalized advertisements based on personal information and to measure the effectiveness of those ads. We permit our Customers, including third-party online advertising networks or exchanges (or other entities, such as demand-side or sell-side platforms or ad servers), measurement/attribution companies, ad fraud companies, social media companies, and other third-party services to collect information about your use of our online services so that they may display ads on our Services, on other websites or services you may use, and on other devices you may use. Typically, though not always, the information used for interest-based advertising is collected through tracking technologies, such as cookies, web beacons, embedded scripts, location-identifying technologies, and similar technologies, which recognize the device you are using and collect information, including clickstream information, browser type, time and date you visited websites, mobile ad ID or other digital identifier (e.g., cookie ID, click ID, other proprietary IDs such as open source “universal IDs” or other ID solutions), geolocation, and other information. We may share a common account identifier (such as user ID) with our Customers and other third-party advertising partners to help identify you across devices. We and our Customers and third-party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, analytics, market research, and measurement/attribution. We may also use services provided by third parties to serve personalized ads to you and others on such platforms. Please see the “Your Choices About Online Ads” section below to learn how you can opt out of interest-based advertising.
If you would prefer not to accept cookies, most browsers will allow you to change the setting of cookies by adjusting the settings on your browser to: (i) notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject cookies. Be aware that disabling cookies may negatively affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionalities and features of the Services.
Depending on your device and operating system, you may not be able to delete or block all cookies. In addition, if you want to reject cookies across all your browsers and devices, you will need to do so on each browser on each device you actively use. You may also set your email options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether you have accessed our email and performed certain functions with it.
To learn more about interest-based advertising and how you may be able to opt-out of some of this advertising (to the extent the advertising partner or other entity participates in such industry opt-out pages), you may wish to visit the Digital Advertising Alliance’s (DAA) resources or the Network Advertising Initiative’s (NAI) online resources, at www.aboutads.info/choices or http://www.networkadvertising.org/choices/ and you can opt-out of receiving some interest-based advertisements on mobile apps by visiting http://www.aboutads.info/appchoices. You may also be able to opt-out of some — but not all — interest-based advertising served by mobile ad networks by visiting http://youradchoices.com/appchoices and downloading the mobile AppChoices app.
If you want to opt out of receiving online interest-based advertisements on mobile apps, please follow the instructions at http://www.aboutads.info/appchoices.
Please note that when you opt out of receiving interest-based advertisements, this does not mean you will no longer see advertisements from us or on our online services. It means that the online ads that you do see from these self-regulatory program participants should not be based on your interests. We are not responsible for the effectiveness of, or compliance with, any third-parties’ opt-out options or programs, or the accuracy of their statements regarding their programs. In addition, third parties may still use cookies to collect information about your use of our online services, including for analytics and fraud prevention as well as any other purpose permitted under those self-regulatory programs.
We will update this Cookie Notice from time to time. When we make changes to this Cookie Notice, we will change the “Effective Date” at the beginning of this notice. If we make material changes to this notice, we will notify you by prominently posting on our Services or through other appropriate communication channels. All changes shall be effective from the date of publication unless otherwise provided in the notification.
If you have any questions or requests in connection with this Cookie Notice or other privacy-related matters, please contact us at mediago-privacy@baidu.com.
Cookie Name | Type of cookie | When is the cookie set? | How long does the cookie stay on my device? | Purpose of the cookie |
Mediago uid | Advertising | Users view or click Mediago ads | 365 days | Holds the anonymous user’s ID. Used for tracking user actions, such as clicks on the recommendations. |
Partner uid | Advertising | Set by partner | 365 days | Cookie syncing and/or digital advertising targeting partner |
This Privacy Policy explains how MediaGo (“MediaGo” “we” “us” or “our”) collects, processes, uses, and discloses personal information in connection with our websites (the “Sites”) and the related content, products, services, and other functionality offered on or through the online services, including where you interact with MediaGo through mobile applications and/or websites that have integrated with MediaGo's advertising platform either directly or via an advertising exchange. It does not address our privacy practices relating to MediaGo job applicants, employees and other personnel.
MediaGo is an advertising platform that enables advertisers to serve advertisements on third-party mobile applications and/or websites owned or operated by partners or to which a partner has the right to serve advertising (together with the "Sites", the "Services"). We are an official vendor of Interactive Advertising Bureau (IAB) Europe's Transparency and Consent Framework (TCF).
We collect personal information about individuals who visit our Sites. We also collect information on Customers' and prospective Customers' business representatives, who are advertising business partners, such as advertisers and publishers ("Customers"). Lastly, we collect personal information about individuals who visit Customer websites ("Users") in order to tailor and measure the effectiveness of the advertising displayed to you on Customers' websites and to advertise our Customers' products and services.
We collect personal information about individuals in a number of ways, including automatically when an individual interacts with our Sites or Services and directly from an individual. We also collect information about our Customers.
2.1 Personal Data We Collect about Users
Our Services enable Customers to tailor and measure the performance of the ads played or displayed to you on Customers' websites and apps and on other websites, apps, or services.
The ads you see online are tailored to your interests based on information collected about you, including information about your location, as well as information about your internet usage over time, such as the websites you visit, the products and pages you view and the links you click on (including links in ads played or displayed to you).
To tailor the online advertising we serve and measure its effectiveness, we collect the following personal information:
- A unique identifier (e.g., cookie ID, session ID, customer ID) assigned to you by the Customer or by MediaGo. The purpose of these identifiers：serving advertisements (personalized or otherwise) and facilitating advertising measurement/attribution to better optimize or otherwise understand the effectiveness of ad campaigns.
- Your approximate location based on your IP address. We use this information to determine which advertisements to show you on the pages you are viewing.
- Information about your activity on Customer websites, including the pages you visit, the keywords you search for on the Customer website, how long you spend on a Customer website, the products you view and purchase on a Customer website, the prices of the products viewed or purchased, the category of products viewed or purchased, number of products purchased, currency of the transaction, and product and order ID. We use this information to identify products and services you may be interested in, so that we can tailor the advertising shown to you online.
- Information about the way you access and use our Services, for example, the site from which you came and the site to which you are going when you leave our Services, how frequently you access the Services, whether you access the Services from multiple devices, and other browsing behavior and actions you take on the Sites, so that we can tailor the advertising shown to you online.
- Information about your device, such as device type and model, unique device identifying numbers, operating system, screen size, browser type, and browser window size. We use this information to determine which adverts to show you on the pages you are viewing.
- Analytics information. We may collect analytics data or use third-party analytics tools such as Google Analytics to help us measure traffic and usage trends for the Services and to understand more about the demographics of our users. You can learn more about Google's practices at http://www.google.com/policies/privacy/partners and view its opt-out options at https://tools.google.com/dlpage/gaoptout.
How you interact with the online advertising we show you, including the advertisement shown to you, whether you view or click on that advert, and whether you subsequently visit and make a purchase on a Customer website advertised to you. We use this information to measure the effectiveness of the online advertising we provide and inform the development of our online advertising strategy and to identify products and services you may be interested in, so that we can tailor the advertising shown to you online.
We may collect the following personal information from our Customers and their Authorized Users and Website Visitors:
- Customer Contact Information, including name, email address, company name, job title, country/region, state/region and communication preferences. We also collect any information you provide in custom messages sent to us.
- Customer Account Information, including name, company name, job title, email address, login credentials, profile information, dashboard information, campaign information (including ad content, the platform used, and budget information), postal address, payment and purchase history information, payment card information, and any other information you provided to us. Please note we utilize a third-party provider to process payments on our behalf and do not accept payment directly through our Sites. As such, we do not retain any financial account information, such as credit card numbers. Rather, all such information is provided directly by you to our third-party processor. We do, however, receive information form the payment processors regarding your transaction such as order ID, payment amount, payment time, payment status (success/failure), and email address. The payment processor's use of your personal information is governed by their privacy policy.
- Inferences About Individuals' Interests, Preferences, and Other Behavioral Data, including hobbies, characteristics, and purchases.
- Automatically Collected Personal Information: If you access the Services on behalf of a Customer, or visit our website, we, and our third-party partners, automatically collect information you provide to us and information about how you access and use the Services when you visit our services or otherwise engage with us. We typically collect this information through technologies") a variety of tracking technologies, including (i) cookies or small data files that are stored on an individual's computer and (ii) other, related technologies, such as pixels and logging technologies (collectively, "tracking technologies") and we may use third-party partners or technologies, such as Google Analytics to collect this information. Information we collect automatically about you may be combined with other personal information we collect directly from you or receive from other sources.
- Information the computer, tablet, smartphone or other device you use, such as your IP address, browser type, operating system, date and time stamp, and a unique ID that allows us to uniquely identify your browser, mobile device, or your account and other such information. We may also work with third-party partners to employ technologies, including the application of statistical modeling tools, which may permit us to recognize and contact you across multiple devices.
- Information about the way you access and use our Services, for example, the site from which you came and the site to which you are going when you leave our services, how frequently you access the Services, whether you access the Services from multiple devices, and other browsing behavior and actions you take on the Sites.
- Information about how you use the Services, such as the pages you visit, the links you click, and other similar actions. We may also use third-party tools to collect information you provide to us or information about how you use the Services and may record your clicks and keystroke activity on the Services and other browsing, search or purchasing behavior. These tools may also record information you enter when you interact with our Services.
- Information about your location, such as general geographic location that we or our third-party providers may derive from your IP address.
- Analytics information. We may collect analytics data or use third-party analytics tools such as Google Analytics to help us measure traffic and usage trends for the services and to understand more about the demographics of our users. You can learn more about Google's practices at http://www.google.com/policies/privacy/partners and view its opt-out options at https://tools.google.com/dlpage/gaoptout.
All of the information collected automatically through these tools allows us to improve your customer experience. For example, we may use this information to enhance and personalize your user experience, to monitor and improve our Sites and Services, and to improve the effectiveness of our Services, offers, advertising, communications and customer service. We may also use this information the data collected through tracking technologies to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the site; (b) provide custom, personalized content and information, including personalized content and advertising; (c) identify you across multiple devices; (d) provide and monitor the effectiveness of our services; (e) monitor aggregate metrics such as total number of visitors, traffic, usage, and demographic patterns on our website; (f) diagnose or fix technology problems; and (g) otherwise to plan for and enhance our services.
For more information about these practices and your choices regarding these technologies, please see our Cookie Notice.
We and our third-party partners may also use cookies and tracking technologies for advertising purposes. For more information on our and third-party partners' data collection and online advertising practices, please see the "Third-Party Data Collection and Online Advertising" section of our Cookie Notice.
2.3 Personal Information from Third Parties
We also obtain personal information about Customers, Users, or Website Visitors from third parties, which we often combine with personal information we collect either automatically or directly from you.
We may receive the same categories of personal information as described above from the following third parties:
- Your Employer / Company: When an individual interacts with our Services as an employee or representative of their company, we may receive their information from their employer or other employees at their company.
- Our Customers/Ad Partners: We may receive your information from our Customers, ad partners, or other individuals who interact with our Services.
- Service Providers: Our service providers that perform services solely on our behalf, such as payment processors or survey and certain advertising/marketing providers, collect personal information and may share some or all of this information with us.
- Other Sources: We may also collect personal information about individuals that we do not otherwise have from, for example, publicly available sources, third-party data providers, brand partnerships, or through transactions such as mergers and acquisitions.
We may use the personal information we collect to:
- To fulfill your requests and provide our Services to you. This includes:
- Making ourServices, including our ad services and MediaGo products, available to you and our Customers and partners.
- Serving you with relevant and personalized advertisements and understanding the audiences who see the advertisements we serve.
- Auditing and reporting.
- Providing ad campaign analytics to our Customers.
- Cross-device targeting to link or resolve the same user across their various devices.
- Coordinating access to Customers' account.
- Responding to requests, suggestions, questions, and comments, and providing other types of user support.
- Fulfilling Customers' payments and transactions.
- Sending Customers service/transaction-related messages, such as changes to Customers' account.
- Communicating about, and administering your participation in, programs, contests, surveys, and other offers or promotions.
- For marketing and advertising purposes. We may send Customers communications about new features, updates, products, and special offers. We may also use Customer information to serve ads about our products or other products or services we (or our advertising partners, such as other third-party brands) think our Customers might find interesting. We may also use individual and aggregate information about our Customers to inform our marketing and advertising campaigns. For more information on your choices about marketing communications, see our Cookie Notice
- To personalize your experience on our Services and tailor content. We use personal information to tailor the content that we display on our Sites in order to provide users with a personalized experience.
- To communicate with our Customers. We use Customers' information to communicate with our Customers about Customers' account activities, to introduce our new products, to respond to Customers' inquiries, requests, or complaints, and to introduce our product updates. We may communicate with Customers by email.
- To monitor, improve, and develop our products and services. We use personal information to understand our website visitors, users, and Customers and to tailor or optimize our Services. For example, we may analyze statistics and trends to make our Services better, to develop the Services or new services and features, to display how many Customers use our dashboard, or to show which webpages on our Sites you have viewed. This information helps MediaGo analyze what features our users and Customers are interested in.
- To protect the security and integrity of our business, comply with legal requirements and obligations, or as otherwise permitted by law. We may use information to protect our company, our affiliates, our customers, and our Services. We may also use information in order to comply with laws, regulations, court orders, or other legal obligations or to assist in an investigation, protect and defend our rights and property, or the rights or safety of third parties, enforce our Terms of Use, this Privacy Policy, or agreements with third parties, detect and prevent fraud or for crime-prevention purposes, or for any other reason permitted by law. We may take part in or be involved with a corporate business transaction, such as a merger, acquisition, joint venture, or financing or sale of company assets and may use information in connection with or as an asset in such a corporate business transaction. Personal information may also be used in the event of insolvency, bankruptcy, or receivership.
- For any other purposes with your consent, at your direction, or where notice is provided: We may use your personal information for any other purposes with your consent, at your direction, or where notice is otherwise provided.
We may share your information in the following ways:
- Certain members of the Baidu group. We may share information with our affiliate, Baidu Japan, Inc, in connection with the provision of intragroup services and use of centralized IT infrastructure. This company will use your personal information in the same way as we can under this Privacy Policy.
- Service providers. This may include cloud services providers, consultants and other service providers that perform services on our behalf, in order to carry out their work for us, which may include identifying and serving personalized advertisements, content or service fulfilment, or providing analytics services.
- Future parties to the Baidu group. Other parties in connection with any MediaGo or Baidu company transaction, such as a merger, sale of all or a portion of company assets or shares, reorganization, financing, change of control or acquisition of all or a portion of our business by another company or third party or in the event of bankruptcy or related or similar proceedings.
- Customers/Online advertising partners. We may share information with our Customers and third-party online advertising partners, including ad exchanges and demand side platforms (DSPs), or permit these Customers and partners to collect information from you directly on or through our Services to facilitate online advertising.
- Third parties as required to. For example, to: (i) satisfy any applicable law, regulation, subpoena/court order, legal process or other government request, (ii) enforce our Terms of Use Agreement, including the investigation of potential violations thereof, (iii) investigate and defend ourselves against any third party claims or allegations, (iv) protect against harm to the rights, property or safety of MediaGo, its users or the public as required or permitted by law and (v) detect, prevent or otherwise address criminal (including fraud or stalking), security or technical issues.
- With your consent or at your direction. In addition to the sharing described in this Privacy Policy, we may share information about you with third parties whenever you consent to or direct such sharing.
In connection with any of the above, we may share information with others in an aggregated or otherwise anonymized form that does not reasonably identify you.
We will usually store the personal information we collect about you for no longer than necessary to fulfil the purposes for which it was collected, and in accordance with our legitimate business interests and applicable law. However, if necessary, we may retain personal information for longer periods of time, until set retention periods and deadlines expire, for instance where we are required to do so in accordance with legal, tax and accounting requirements set by a legislature, regulator or other government authority.
To determine the appropriate duration of the retention of personal information, we consider the amount, nature and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of personal information and if we can attain our objectives by other means, as well as our legal, regulatory, tax, accounting and other applicable obligations.
Once retention of the personal information is no longer necessary for the purposes outlined above, we will either delete or deidentify the personal information or, if this is not possible (for example, because personal information has been stored in backup archives), then we will securely store the personal information and isolate it from further processing until deletion or deidentification is possible.
The Services operate on third party websites and may contain links to third party websites of our business partners, advertisers, social media sites, and our customers may post links to third party websites. If you follow a link to any of these websites, or browse on our customers' websites, please note that these websites have their own privacy notices and policies and that we do not accept any responsibility or liability for their policies. Please check the individual policies before you submit any information to those websites.
Our Services are not directed to, and we do not intend to, or knowingly, collect or solicit personal information from children under the age of 13. If an individual is under the age of 13, they should not use our Services or otherwise provide us with any personal information either directly or by other means. If a child under the age of 13 has provided personal information to us, we encourage the child's parent or guardian to contact us to request that we remove the personal information from our systems. If we learn that any personal information we collect has been provided by a child under the age of 13, we will promptly delete that personal information.
We may choose or be required by law to provide different or additional information relating to the processing of personal information (as defined below) about residents of certain countries, regions or states. Please refer below for additional information that may be applicable to you:
- Notice to individuals located in the EEA, UK and Switzerland: If you are located in the European Economic Area ("EEA"), United Kingdom ("UK") or Switzerland, or otherwise engage with our European operations, please see the Additional European Economic Area, United Kingdom, and Switzerland Privacy Disclosures below for additional European-specific privacy information, including what constitutes your personal data, the lawful bases we rely on to process your personal data, how we use cookies when you access our Services from the EEA, UK or Switzerland, and your rights in respect of your personal data.
- Notice to residents of California, Colorado, Connecticut, Utah, and Virginia: Depending on your state of residency, you may be able to exercise additional rights granted by applicable law in relation to the personal information about you that we have collected (subject to certain limitations). For additional information concerning these rights, please review our Additional U.S. State Privacy Disclosures.
- Notice to Nevada consumers: If you are a resident of the State of Nevada, Chapter 603A of the Nevada Revised Statutes permits a Nevada resident to opt out of future sales of certain covered information that a website operator has collected or will collect about the resident. Please contact us at mediago-privacy@baidu.com to submit such a request.
If you have questions about the privacy aspects of our Services or your user information, please contact us at: mediago-privacy@baidu.com
We reserve the right to modify this Privacy Policy from time to time. If we make any changes to this Privacy Policy, we will change the "Last Revision" date below and will post the updated Privacy Policy on this page. However, in case the modifications are significant, we will provide you with a more prominent notice.
This Privacy Policy was last revised on, and effective as of December 6, 2024.
For residents of the States of California, Colorado, Connecticut, Utah, and Virginia: these Additional U.S. State Privacy Disclosures (“U.S. Disclosures”) supplement the information contained in our Privacy Policy by providing additional information about our personal information processing practices relating to individual residents of these States.
For the purposes of these U.S. Disclosures, personal information does not include publicly available information or deidentified, aggregated or anonymized information that is maintained in a form that is not capable of being associated with or linked to you.
We colle`ct personal information from and about consumers for a variety of purposes. To learn more about the types of personal information we collect, the sources from which we collect or receive personal information, and the purposes for which we use this information, please refer to the “Information We Collect” and “How We Use Your Information” sections of our Privacy Policy.
In the last 12 months, we have collected the following categories of personal information:
From our Customers:
- Identifiers, such as your username and email address;
- Customer Records, such as your log-in credentials;
- Commercial Information, such as products and services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies;
- Geolocation Data, such as your approximate location based upon your IP address;
- Professional/Employment Information, such as job title and company;
- Other Personal Information, including information you submit into the feedback form and any communications between you and MediaGo, as well as information we receive from social networking sites; and
- Inferences, such as information generated from your use of the Services reflecting predictions about your interests and preferences.
From users/web visitors:
- Internet/Network Information, such as device information, logs and analytics data;
- Geolocation Data, such as your approximate location based upon your IP address;
- Inferences, such as information generated from your use of the Services reflecting predictions about your interests and preferences.
We collect this information from a variety of sources, including: directly from you, from your employer or organization, from our customers and other users, from our business partners and affiliates, from your browser or device when you use our Services, or from third parties that you permit to share information with us. Please see the “Information We Collect” section of the Privacy Policy for more information about the sources of personal information we collect.
As described in the “How We Disclose Your Information” section of our Privacy Policy, we disclose personal information to third parties for business purposes or we may sell or share your personal information to third parties, including for personalized advertising purposes, subject to your right to opt out of those sales or sharing.
The categories of third parties to whom we sell or disclose your personal information for a business purpose may include: (i) other brands and affiliates in our family of companies; (ii) our service providers and advisors; (iii) marketing and strategic partners; and (iv) our Customers.
In the previous 12 months, we have disclosed all of the categories of personal information we collect, explained in the “Collection and Use of Personal Information” section of these U.S. Disclosures, to third parties for a business purpose.
In the previous 12 months, we have sold or shared for personalized advertising purposes the following categories of personal information from users and website visitors to third parties, subject to your settings and preferences and your Right to Opt-Out:
- Internet/Network Information, such as device information, logs and analytics data;
- Geolocation Data, such as your approximate location based upon your IP address;
The categories of third parties to whom we sell your personal information or share your personal information for purposes of personalized advertising include: analytics providers and third-party ad networks, social networks, and advertising partners.
In addition, please see the “Third-Party Data Collection and Online Advertising” section of our Cookie Notice to learn more about how third-party advertising networks, social media companies and other third-party businesses collect and disclose your personal information directly from your browser or device through cookies or tracking technologies when you visit or interact with our websites, use our apps or otherwise engage with us.
SENSITIVE INFORMATION
We collect the following personal information elements from Customers which may be classified as “sensitive” under certain privacy laws (“sensitive information”): account log-in in combination with any required security or access code, password or credentials allowing access to the account.
We use this sensitive information for the purposes set forth in our Privacy Policy. We do not use or disclose sensitive information for any purpose other than for what would reasonably be expected in connection with the Services, for detecting security incidents, fraud and other illegal actions, or for short term transient use. We do not sell sensitive information, and we do not process or otherwise share sensitive information for the purpose of personalized advertising.
DEIDENTIFIED INFORMATION
We may at times receive, or process personal information to create, deidentified data that can no longer reasonably be used to infer information about, or otherwise be linked to, a particular individual or household. Where we maintain deidentified data, we will maintain and use the data in deidentified form and not attempt to reidentify the data except as required or permitted by law.
In accordance with applicable privacy law, and depending upon the jurisdiction in which you reside, you may have some or all of the following rights in respect of your personal information:
The Right to Access/Know | You have the right to request any or all of the following information relating to your personal information we have collected and disclosed in the last 12 months, upon verification of your identity:
You may request this information no more than two times per year. | |
The Right to Request Deletion | You have the right to request the deletion of personal information we have collected from you, subject to certain exceptions. | |
The Right to Correction | You have the right to request that any inaccuracies in your personal information be corrected, taking into account the nature of the personal information and the purposes for processing the personal information. | |
The Right to Opt Out of Personal Information Sales or Sharing for Personalized Advertising Purposes | You have the right to direct us not to sell or share personal information for certain personalized or cross-context behavioral advertising purposes. | |
Right to Control Over Automated Decision-Making/Profiling | The right to direct us not to use automated decision-making or profiling for certain purposes. | |
Right to Appeal | In the event that we decline to take action on a request exercising one of your rights set forth above, you have the right to appeal our decision.
| |
“Shine the Light” | California residents that have an established business relationship with us have rights to know how their information is disclosed to third parties for their direct marketing purposes under California’s “Shine the Light” law (Civ. Code §1798.83). | |
Depending on your state of residency, you may also have the right to not receive retaliatory or discriminatory treatment in connection with a request to exercise the above rights. However, the exercise of the rights described above may result in a different price, rate or quality level of product or service where that difference is reasonably related to the impact the right has on our relationship or is otherwise permitted by law.
Please submit a request by:
- Emailing us at mediago-privacy@baidu.com with the subject line, “Consumer Rights Request.”
- Completing our Individual Rights Form; or
- Calling +86 755 21288859.
Before processing your request, we will need to verify your identity and confirm you are a resident of a state that offers the requested right(s). In order to verify your identity, we will generally either require the successful authentication of your account, or the matching of sufficient information you provide us to the information we maintain about you in our systems. This process may require us to request additional personal information from you, including, but not limited to, your email address, , and/or date of last transaction on our Services.
In certain circumstances, we may decline a request to exercise the rights described above, particularly where we are unable to verify your identity or locate your information in our systems. If we are unable to comply with all or a portion of your request, we will explain the reasons for declining to comply with the request.
To Exercise Your Right to Opt-Out of Personal Information “Sales” or Sharing for Personalized Advertising Purposes
Unless you have exercised your Right to Opt Out, and as described in the Sales of Personal Information or Sharing for Personalized Advertising section of these U.S. Disclosures, we may disclose or “sell” your personal information to third parties for monetary or other valuable consideration, or “share” your personal information to third parties for cross-context behavioral advertising purposes. The third parties to whom we sell or share personal information may use such information for their own purposes in accordance with their own privacy policies.
The third parties to whom we sell or share personal information may use such information for their own purposes, in accordance with their own privacy statements, which may include reselling or sharing this information to additional third parties.
You do not need to create an account with us to exercise your Right to Opt Out. However, we may ask you to provide additional personal information so that we can properly identify you in our dataset and to track compliance with your opt out request. We will only use personal information provided in an opt out request to review and comply with the request. If you chose not to provide this information, we may only be able to process your request to the extent we are able to identify you in our data systems.
- For Cookie-Based Sales & Personalized Advertising Opt-Outs: To exercise your right to opt-out as it relates to the use of cookies and other tracking technologies for analytics and personalized ads, click the “Do Not Sell or Share My Personal Information” button in the footer of our website. To learn more about your choices as it relates to cookies and other tracking technologies used for analytics and personalized ads, please see the “Your Choices About Online Ads” section of our Cookie Notice.
- For Non-Cookie-Based Opt-Outs: You may submit a request by calling +86 755 21288859 or by filling out our online form available here: Do Not Sell My Personal Information.
Authorized Agents
In certain circumstances, you are permitted to use an authorized agent to submit requests on your behalf through the designated methods set forth in these U.S. Disclosures where we can verify the authorized agent’s authority to act on your behalf.
We generally require the following for verification purposes:
- a valid power of attorney; or
- sufficient evidence to show that you have:
- provided the authorized agent signed permission to act on your behalf; and
- verified your own identity directly with us pursuant to the instructions set forth in these U.S. Disclosures; or directly confirmed with us that you provided the authorized agent permission to submit the request on your behalf.
For requests to opt-out of personal information “sales”, we require a signed permission demonstrating your authorized agent has been authorized by you to act on your behalf.
Depending on the evidence provided and your state of residency, we may still need to separately reach out to you to confirm the authorized agent has permission to act on your behalf and to verify your identity in connection with the request.
Appealing Privacy Rights Decisions
Depending on your state of residency, you may be able to appeal a decision we have made in connection with your privacy rights request. All appeal requests should be submitted by emailing us at mediago-privacy@baidu.com with the subject line, “Privacy Request Appeal.”
Minors Under 16
We do not sell the personal information of consumers we know to be less than 16 years of age, unless we receive affirmative authorization (the “Right to Opt In”) from either the minor who is between 13 and 16 years of age, or the parent or guardian of a minor less than 13 years of age. Please contact us at mediago-privacy@baidu.com to inform us if you, or your minor child, are under the age of 16.
If you wish to submit a privacy request on behalf of your minor child in accordance with applicable jurisdictional laws, you must provide sufficient information to allow us to reasonably verify your child is the person about whom we collected personal information and you are authorized to submit the request on your child’s behalf (i.e., you are the child’s legal guardian or authorized representative).
“Shine the Light”
If you have an established business relationship with us, you may have rights to know how your information is disclosed to third parties for their direct marketing purposes under California’s “Shine the Light” law (Civ. Code § 1798.83). To make such a request, please send an email to mediago-privacy@baidu.com.
Effective Date: December 6, 2024.
This European Privacy Policy contains additional information on how we collect, store, process, transfer, share user data that identifies or is associated with residents of the European Economic Area (“EEA”), Switzerland, and the United Kingdom (“UK”) (“personal data”) and information regarding our use of cookies and similar technologies. This European Privacy Policy applies solely to residents of the EEA, Switzerland, and the UK (“you”). Unless otherwise expressly stated, all terms in this section have the same meaning as defined in our Privacy Policy or as otherwise defined in the General Data Protection Regulation (“GDPR”).
Customers: We process most of the personal data we collect about Customers, such as contact and log-in information about individuals the Customer authorizes to access the Service on its behalf, as a processor on behalf of the relevant Customer. This means that the Customer determines and is responsible for how we use that personal data. We do, however, process some personal data relating to contact persons at our Customers as a controller. If you are a contact person at one of our Customers, Baidu (Hong Kong) Limited is the controller of the personal data we hold about you in connection with your use of the Services. This means that we determine and are responsible for how your personal data is used.
Visitors to our website: when you visit our website, Baidu (Hong Kong) Limited is the controller of the personal data we collect about you. This means that we determine and are responsible for how your personal data is used.
Users: If you are a User, Baidu (Hong Kong) Limited and the Customer are joint controllers of the personal data we collect about your interaction with Customer websites and the adverts we serve you through the Services. This means that we jointly determine and are responsible for how your personal data is used.
We and the Customer have allocated responsibility for complying with our obligations under applicable data protection law as follows:
- Information about how we use your personal data: Customers are required to ensure that the information contained in this European Privacy Policy is provided to you before they allow us to collect personal data about you.
- Your rights: the Customer will serve as the primary contact for obtaining your consent to our processing of your personal data, and for your exercise of your right to withdraw that consent. You can usually do this by adjusting your cookie settings on the Customer's website or on the website that shares data collected through cookies with our Customers, or updating your browser settings. You can also withdraw your consent and exercise any other rights as set out in the "Your Rights" section below.
- Security: we and the Customer maintain our own safeguards to ensure that the personal data we process as joint controllers is kept secure.
- Transfers: we and the Customer have implemented our own safeguards for the transfers of your personal data we undertake, including transfers outside of the jurisdiction you are in.
We collect the following personal data about Customer contacts:
- Contact information, such as name and email address.
- Inquiry and testimonial information, such as the questions you submit to us about our Services or your feedback in relation to our Services.
- Your preferences, such as preferences set for notifications and marketing communications.
How we use this personal data | Lawful basis we rely on | ||||||
We use this personal data to communicate with Customers, including sending service-related communications, and responding to queries or complaints by or about Customers about the Services. | The processing is necessary for our legitimate interests, namely communicating with Customers and responding to Customer queries. | ||||||
We use this information to send you marketing communications in accordance with your preferences. | We will only use your personal data in this way to the extent you have given us your consent to do so. |
How we use this personal data | Lawful basis we rely on | ||||||
We use this personal data to respond to queries or feedback by or about Customers about the Services. | The processing is necessary for our legitimate interests, namely communicating with Customers, responding to Customer queries and administering our relationship with Customers. | ||||||
We use this information to identify ways in which we can improve the Services, including identifying and fixing errors and developing new features and functionalities of the Services. | The processing is necessary for our legitimate interests, namely informing our product maintenance and development strategy. |
How we use this personal data | Lawful basis we rely on | ||||||
We use this information to comply with our obligations to send you notifications and marketing communications in accordance with your preferences. | The processing is necessary for compliance with a legal obligation to which we are subject. |
If you access the Services on behalf of a Customer, or visit our website, we also automatically collect the following personal data about how you access and use the Services or website, and information about the device you use to access the Services or website:
- Your approximate location. We do not collect your exact location, but your device's IP address may help us determine your approximate location.
- Information about how you access, interact with and use the Services or website, and the device you use to do so. For example, how frequently you access or interact with the Services or the website, the time you access or interact with the Services or the website, and how long you use them for, the site from which you came and the site to which you are going when you leave our Services or the website, the pages you visit, the links you click, whether you access the Services or the website from multiple devices, and other actions you take on the Services or website. We also collect information about the tablet, smartphone or other electronic device you use to connect to the Services or website. This information can include details about the type of device, unique device identifying numbers, operating systems, browsers and applications connected to the Services or website through the device, your mobile network and your IP address.
How we use this personal data | Lawful basis we rely on | ||||||
We use this information to monitor and detect fraud or suspicious activity in relation to your account or use of the Services. | The processing is necessary for our legitimate interests, namely, to protect our business and your account from fraud and other illegal activities. | ||||||
We use this information to tailor how the Services are displayed to you (such as the language in which they are provided to you). | We will only process your personal data in this way to the extent you give us your consent to do so. | ||||||
We use this information to determine products and services that may be of interest to you for marketing purposes. | We will only process your personal data in this way to the extent you give us your consent to do so. |
How we use this personal data | Lawful basis we rely on | ||||||
We use this information to present the Services and the website to you on your device. | The processing is necessary for our legitimate interests, namely, to present the Services and the website to the relevant user. | ||||||
We use this information to monitor and detect fraud or suspicious activity in relation to your account or use of the Services. | The processing is necessary for our legitimate interests, namely, to protect our business and your account from fraud and other illegal activities. | ||||||
We may use this information to monitor and improve the Services, the website and business, resolve issues and to inform the development of new products and services. | We will only process your personal data in this way to the extent you give us your consent to do so. | ||||||
We use this information to determine products and services that may be of interest to you for marketing purposes and measure the effectiveness of our online marketing. | We will only process your personal data in this way to the extent you give us your consent to do so. |
We use cookies and similar technologies to collect the above information about website visitors and Customer users of our Services. For more information about the cookies we use on our website and our Services, please see our Cookie Notice.
Our Services enable Customers to tailor and measure the performance of the ads played or displayed to you on Customers' websites and apps and on other websites, apps, or services.
The ads you see online are tailored to your interests based on information collected about you, including information about your location and information about your internet usage over time, such as the websites you visit, the products and pages you view and the links you click on (including links in ads played or displayed to you).
To tailor the online advertising we serve and measure its effectiveness, we collect the following personal data:
- A unique identifier assigned to you by the Customer.
- Your approximate location based on your IP address, and information about your activity on Customer websites, including the pages you visit, the keywords you search for on the Customer website, how long you spend on a Customer website, the products you view and purchase on a Customer website, the prices of the products viewed or purchased, number of products purchased, currency of the transaction.
- Information about your device, such as device type and model, unique device identifying numbers, operating system, screen size, browser type, browser window size.
- Other websites that you visit and how interact with them.We collect information about your visits to and activity on websites that display our ads or that otherwise partner and share data with us, such as information about any products you browse, add to your basket and purchase on those websites.
- How you interact with the online advertising we show you, including the advert shown to you, whether you view or click on that advert, and whether you subsequently visit and make a purchase on a Customer website advertised to you.
How we use this personal data | Lawful basis we rely on | ||||||
We use this information to identify you and your device to determine (based on the information described below) which ads would be relevant to you and your interests, and to measure the effectiveness of those ads. | We will only process this personal data in this way to the extent you have given us your consent to do so. |
How we use this personal data | Lawful basis we rely on | ||||||
We use this information to identify products and services you may be interested in, so that we can tailor the advertising shown to you online. | We will only process this personal data in this way to the extent you have given us your consent to do so. |
How we use this personal data | Lawful basis we rely on | ||||||
We use this information to determine which adverts to show you on the pages you are viewing. | We will only process this personal data in this way to the extent you have given us your consent to do so. |
How we use this personal data | Lawful basis we rely on | ||||||
We use this information to identify products and services you may be interested in, so that we can tailor the advertising shown to you online. | We will only process this personal data in this way to the extent you have given us your consent to do so. |
How we use this personal data | Lawful basis we rely on | ||||||
We use this information to measure the effectiveness of the online advertising we provide and inform the development of our online advertising strategy. | We will only process this personal data in this way to the extent you have given us your consent to do so. | ||||||
We use this information to identify products and services you may be interested in, so that we can tailor the advertising shown to you online. | We will only process this personal data in this way to the extent you have given us your consent to do so. |
Typically, the information we collect about Users is collected through cookies or similar tracking technologies, placed on Customer websites or by our Customers on other websites. These cookies will only be placed on your device, or used to collect information from your device, with your consent.
You can withdraw your consent to the collection of your personal data through cookies and our use of this personal data at any time using the settings on the relevant website or your browser. If you withhold or withdraw your consent to advertising cookies, you will still get ads when you browse the internet, and those ads may still be relevant to your interests. However, this advertising may be based on the content of the site you visit rather than your recent browsing activity. As a result, you may still see advertising relevant to your interests even if you reject cookies on the websites you visit.
We may share your personal data with the following:
Recipients | Why we share your personal data with these recipients | How these recipients will use your personal data | |
Certain members of the Baidu group. We may share information with our affiliate, Baidu Japan, Inc. | Your personal data may be shared with, or accessed by, our affiliates who perform certain services for the rest of the Baidu group (such as data hosting and marketing) or to coordinate our international strategy. | These recipients will use your personal data as described in this European Privacy Policy. The lawful basis we rely on for sharing your personal data with these recipients is that it is necessary for our and our group companies' legitimate interests, namely coordinating intragroup services and group-wide strategy. | |
Customers and other online advertising partners including ad exchanges and demand side platforms (DSPs). | We may share personal data with Customers and other parties involved in the delivery of online advertising in order to serve you advertising as you browse the internet. | We will only share your personal data with these recipients to the extent you give us your consent to do so. | |
Service providers. This may include cloud services providers, consultants and other service providers that perform services on our behalf. | We will share your personal data with companies that provide services to us, such as:
| These recipients will use your personal data as processors on our instructions. | |
Buyers of our business | We may share personal data with other parties in connection with a transaction or potential transaction where we merge with another organization, file for bankruptcy, or sell some or all of our assets or stock. For instance, if we sell the Services to a third party, we will share the personal data we have collected through the Services with that buyer. | These recipients will use your personal data to complete a transaction to buy all or the part of our business that includes the Services. The lawful basis we rely on for sharing personal data with these recipients is that it is necessary for our and the recipient's legitimate interests, namely completing a transaction to buy all or part of our business. | |
Law enforcement, regulators and other parties for legal reasons | We may share your personal data with third parties as required by law or if we reasonably believe that such action is necessary to (i) comply with the law and the reasonable requests of law enforcement; (ii) detect and investigate illegal activities and breaches of agreements; and/or (iii) exercise or protect the rights, property, or personal safety of MediaGo, its users or others. | These recipients will use your personal data in the performance of their regulatory or law enforcement role. The lawful basis we rely on for sharing personal data with these recipients is that the processing is either necessary to comply with a legal obligation to which we are subject, or is necessary for our legitimate interests, namely enforcing our rights or complying with requests from regulatory authorities. | |
From time to time we may contact our Customers with information about our products and services, including sending Customers marketing messages and asking for Customers’ feedback on our products and services.
- For some marketing messages, we may use personal data we collect about you to help us determine the most relevant marketing information to share with you.
- We will only send you marketing messages if you have given us your consent to do so. You can withdraw your consent at a later date by clicking on the “unsubscribe” link at the bottom of our marketing emails or by updating your preferences via your account settings.
- Security. We implement appropriate technical and organizational measures to protect your personal data against accidental or unlawful destruction, loss, change or damage, including encryption of data in transit and at rest and implementation of access controls to prevent unauthorized access to our systems. We will never send you unsolicited emails or contact you by phone requesting your account ID, password, credit or debit card information or national identification numbers.
- International Transfers of Your Personal Data. The personal data we collect may be transferred to and stored in countries outside of the jurisdiction you are in where we and our third-party service providers have operations. If you are accessing our Services from the EEA, your personal data will be processed outside of the EEA.
In the event of such a transfer, we ensure that: (i) the personal data is transferred to countries recognized as offering an equivalent level of protection per GDPR Article 45; or (ii) the transfer is made pursuant to appropriate safeguards, such as the European Commission’s standard contractual clauses.
If you wish to enquire further about these safeguards used, please contact us using the details set out at the end of this European Privacy Policy.
In accordance with applicable privacy law, you have the following rights in respect of your personal data that we hold:
- Right of access . You have the right to obtain:
- confirmation of whether, and where, we are processing your personal data;
- information about the categories of personal data we are processing, the purposes for which we process your personal data and information as to how we determine applicable retention periods;
- information about the categories of recipients with whom we may share your personal data; and
- a copy of the personal data we hold about you.
- Right of portability . You have the right, in certain circumstances, to receive a copy of the personal data you have provided to us in a structured, commonly used, machine-readable format that supports re-use, or to request the transfer of your personal data to another person.
- Right to rectification . You have the right to obtain rectification of any inaccurate or incomplete personal data we hold about you without undue delay.
- Right to erasure . You have the right, in some circumstances, to require us to erase your personal data without undue delay if the continued processing of that personal data is not justified.
- Right to restriction . You have the right, in some circumstances, to require us to limit the purposes for which we process your personal data if the continued processing of the personal data in this way is not justified, such as where the accuracy of the personal data is contested by you.
- Right to withdraw consent . If you have provided consent for the processing of your personal data, you have the right to withdraw your consent. If you withdraw your consent, this will not affect the lawfulness of our use of your personal data before your withdrawal.
- Right of not being subject to automated decision-making, including profiling, where the decision would have a legal effect on you or produce a similar significant effect. You can exercise this right by contact us at mediago-privacy@baidu.com.
You also have the right to object to any processing based on our legitimate interests where there are grounds relating to your particular situation. There may be compelling reasons for continuing to process your personal data, and we will assess and inform you if that is the case. You can object to marketing activities for any reason.
If you wish to exercise one of these rights, please contact us using the contact details at the end of this European Privacy Policy.
You also have the right to lodge a complaint to your local data protection authority. Information about how to contact your local data protection authority is available here.
If you are in the UK, your local data protection authority is the Information Commissioner's Office, which can be contacted here.
Due to the confidential nature of data processing, we may ask you to provide proof of identity when exercising the above rights.
The Services are not directed at persons under 18. We do not knowingly collect or solicit personal data from any persons under the age of 18. In the event that we learn that we have inadvertently collected personal data from a child under age 18, we will delete that information as quickly as possible. If you believe that we might have any information from a child under 16, please contact us using the details at the end of this European Privacy Policy.
We may update this European Privacy Policy from time to time and so you should review this page periodically. When we change this European Privacy Policy in a material way, we will update the “Effective Date” above. Changes to this European Privacy Policy are effective when they are posted on this page.
If you have any questions, comments and requests regarding this European Privacy Policy, please contact our Data Protection Officer at panjinfeng01@baidu.com.
Effective Date: December 6, 2024.
Unless otherwise expressly stated, terms in this notice have the same meaning as defined in the Privacy Policy.
Please choose opt in/out. For details, please see Chapter 7.Your Choices About Online Ads.
This Cookie Notice supplements the information contained in the Privacy Policy and explains how we and our business partners and service providers use cookies and related technologies in the course of managing and providing our online services and our communications to you. It explains what these technologies are and why we use them, as well as your rights to control our use of them.
In some cases, we may use cookies and related technologies described in this Cookie Notice to collect personal information, or to collect information that becomes personal information if we combine it with other information. For more details about how we process your personal information, please review the Privacy Policy.
As is common practice among websites, our Services use cookies, which are tiny files downloaded to your computer that allow us and our third-party partners to collect certain information about your interactions with our email communications, websites and other online services, and that improve your experience. We and our third-party partners and providers may also use other, related technologies to collect this information, such as web beacons, pixels, embedded scripts, location-identifying technologies and logging technologies (collectively, “cookies”).
We and our third-party partners and providers may use cookies to automatically collect certain types of usage information when you visit or interact with our email communications and Services. For example, we may collect log data about your device and its software, such as your IP address, operating system, browser type, date/time of your visit, and other similar information. We may collect analytics data to help us measure usage and activity trends for our online services and better understand our user base. We also may collect location data, including general geographic location based on IP address or more precise location data when a user accesses our online services through a mobile device.
We use the following types of cookies:
- (a)Strictly necessary cookies. These cookies enable core functionality such as security, network management and accessibility. You may disable these by changing your browser settings, but this may affect how the Services function. The legal basis for our use of strictly necessary cookies is our legitimate interests, namely being able to provide and maintain our Services. Please see Annex for more information.
- (b)Functionality cookies. These enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in. The legal basis for our use of functionality cookies is our legitimate interests, namely being able to provide and maintain our Services. If you are located in the European Economic Area (“EEA”), the United Kingdom (“UK”) or Switzerland and accessing our Services, you have been asked to consent to the use of these cookies. Please see Annex for more information.
- (c)Analytical/performance cookies. These cookies allow us to recognize and count the number of visitors to our Services, and to see how visitors move around our Services when they are using them. This helps us to improve the way our Services work, for example, by ensuring that users are finding what they are looking for easily. If you are located in the EEA, UK or Switzerland and accessing our Services, you have been asked to consent to the use of these cookies; you are free to deny your consent. Please see Annex for more information.
- (d)Targeting cookies. These cookies record your visit to our Services, the pages you have visited and the links you have followed. They are used to track visitors across our Services. If you are accessing our Services with a European IP address, you have been asked to consent to the use of these cookies; you are free to deny your consent. Please see Annex below for more information.
- (e)Advertising cookies. These cookies are used to serve relevant ads on our site, on other websites or mobile apps, or on other devices you may use, or to personalize content and perform other advertising-related services such as reporting, attribution, analytics and market research. If you are accessing our Services with a European IP address, you have been asked to consent to the use of these cookies; you are free to deny your consent. Please see “Your Choices About Online Ads” and Annex below for more information.
We use cookies for a variety of reasons outlined below:
- If you create an account with us, then we will use cookies for the management of the signup process and general administration. These cookies will usually be deleted when you log out; however, in some cases, they may remain afterwards to remember your site preferences when logged out.
- We use cookies when you are logged in so that we can remember this fact. This prevents you from having to log in every single time you visit a new page. These cookies are typically removed or cleared when you log out to ensure that you can only access restricted features and areas when logged in.
- The Services offer newsletter or email subscription services and cookies may be used to remember if you are already registered and whether to show certain notifications which might only be valid to subscribed/unsubscribed users.
- The Services offer e-commerce or payment facilities, and some cookies are essential to ensure that your order is remembered between pages so that we can process it properly.
- When you submit data through a form, such as those found on contact pages or comment forms, cookies may be set to remember your user details for future correspondence.
- In order to provide you with a great experience on the Services, we provide the functionality to set your preferences for how the Services run when you use it. In order to remember your preferences, we need to set cookies so that this information can be called whenever you interact with a website page.
- We use cookies to provide and monitor the effectiveness of our Services, monitor online usage and activities of our Services, and facilitate the purposes identified in the “How We Use Your Information” section of our Privacy Policy.
- We may also use the information we collect through cookies to understand your browsing activities, including across unaffiliated third-party sites, so that we can deliver information about products and services that may be of interest to you.
Please note that we link some of the personal information we collect through cookies with the other personal information that we collect about you and for the purposes described in our Privacy Policy.
General. We participate in interest-based advertising and use third-party advertising companies to serve you personalized advertisements based on personal information and to measure the effectiveness of those ads. We permit our Customers, including third-party online advertising networks or exchanges (or other entities, such as demand-side or sell-side platforms or ad servers), measurement/attribution companies, ad fraud companies, social media companies, and other third-party services to collect information about your use of our online services so that they may display ads on our Services, on other websites or services you may use, and on other devices you may use. Typically, though not always, the information used for interest-based advertising is collected through tracking technologies, such as cookies, web beacons, embedded scripts, location-identifying technologies, and similar technologies, which recognize the device you are using and collect information, including clickstream information, browser type, time and date you visited websites, mobile ad ID or other digital identifier (e.g., cookie ID, click ID, other proprietary IDs such as open source “universal IDs” or other ID solutions), geolocation, and other information. We may share a common account identifier (such as user ID) with our Customers and other third-party advertising partners to help identify you across devices. We and our Customers and third-party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, analytics, market research, and measurement/attribution. We may also use services provided by third parties to serve personalized ads to you and others on such platforms. Please see the “Your Choices About Online Ads” section below to learn how you can opt out of interest-based advertising.
If you would prefer not to accept cookies, most browsers will allow you to change the setting of cookies by adjusting the settings on your browser to: (i) notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject cookies. Be aware that disabling cookies may negatively affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionalities and features of the Services.
Depending on your device and operating system, you may not be able to delete or block all cookies. In addition, if you want to reject cookies across all your browsers and devices, you will need to do so on each browser on each device you actively use. You may also set your email options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether you have accessed our email and performed certain functions with it.
To learn more about interest-based advertising and how you may be able to opt-out of some of this advertising (to the extent the advertising partner or other entity participates in such industry opt-out pages), you may wish to visit the Digital Advertising Alliance’s (DAA) resources or the Network Advertising Initiative’s (NAI) online resources, at www.aboutads.info/choices or http://www.networkadvertising.org/choices/ and you can opt-out of receiving some interest-based advertisements on mobile apps by visiting http://www.aboutads.info/appchoices. You may also be able to opt-out of some — but not all — interest-based advertising served by mobile ad networks by visiting http://youradchoices.com/appchoices and downloading the mobile AppChoices app.
If you want to opt out of receiving online interest-based advertisements on mobile apps, please follow the instructions at http://www.aboutads.info/appchoices.
Please note that when you opt out of receiving interest-based advertisements, this does not mean you will no longer see advertisements from us or on our online services. It means that the online ads that you do see from these self-regulatory program participants should not be based on your interests. We are not responsible for the effectiveness of, or compliance with, any third-parties’ opt-out options or programs, or the accuracy of their statements regarding their programs. In addition, third parties may still use cookies to collect information about your use of our online services, including for analytics and fraud prevention as well as any other purpose permitted under those self-regulatory programs.
We will update this Cookie Notice from time to time. When we make changes to this Cookie Notice, we will change the “Effective Date” at the beginning of this notice. If we make material changes to this notice, we will notify you by prominently posting on our Services or through other appropriate communication channels. All changes shall be effective from the date of publication unless otherwise provided in the notification.
If you have any questions or requests in connection with this Cookie Notice or other privacy-related matters, please contact us at mediago-privacy@baidu.com.
Cookie Name | Type of cookie | When is the cookie set? | How long does the cookie stay on my device? | Purpose of the cookie |
Mediago uid | Advertising | Users view or click Mediago ads | 365 days | Holds the anonymous user’s ID. Used for tracking user actions, such as clicks on the recommendations. |
Partner uid | Advertising | Set by partner | 365 days | Cookie syncing and/or digital advertising targeting partner |
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